Can we all agree that Marketing is about a conversation with a specific audience, convincing or inspiring them to take your desired action? Well, now we’re on the same page I hope! But sometimes that seems hard to do. As solopreneurs wearing many hats, how do we consistently engage our clients and inspire that action? Pick up the phone, return an email, fill out a lead form, download an e-book, book a consult – whatever our next step is.
I’ve long liked how Neil Patel and his team at QuickSprout (and of KISSMetrics, CrazyEgg, HelloBar) will dive down into the mechanics, ins, and outs of marketing. They deliver meaty articles, which I love. Plus they give examples and show other businesses are putting tips into action.
QuickSpout gives us 10 Under the Radar Tactics to Persuade Our Audience to Take Action – which is duh, the whole point of marketing!
I love tip #6, a reminder to not give up too early on our marketing efforts …
Just because your marketing campaign didn’t work the first time doesn’t mean you should completely trash it. Sometimes it takes a couple of attempts to persuade your audience.
Some of these maybe haven’t been active in your toolkit lately, so check out his list and pick one of the 10 tips to work on this month!
I want all of my solopreneur pals to feel confident and mighty in their marketing - sharing what makes their work special and so vital to their clients. No B.S. or fluff here. I do the digging and research for you, translate "marketing-ese" into simpler terms, and help you avoid marketing headaches.
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Hi, I'm Jennifer.
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