In doing the recap for great reads from the month of June, I noticed a bit of a theme in what I picked out to share. . .
Infographics + visual help, analyzing and building your website, social media, and other items to stock in your tool kit!
Firepole Marketing – 6/24/14: ‘ Create your own infographics with these awesome free and low-cost tools’
Infographics are a great part of a content marketing plan – and people still love to share them. Plus, #s and stats are just easier to read in nice, neat, colorful images!
Another reason, some research says we remember 80% of what we see vs. 20% of what we read – so get infograph-ing!
Just about any factual material! Statistics, original or other research, numbers into graphs, charts or diagrams – show off things like demographics of your users or customers, favorite things they do. Maybe it's most popular genres checked out of the library this month or most requested DVDs.
Graph out events, milestones, or key dates (they can be your own key dates or something cool in your industry) on a timeline
Break up text with cartoons, text boxes, word bubbles or stickers.
Show a process in a flow chart, animation or doodle it with boxes, arrows and lines.
months. It’s so much more than an infographic tool – if you need super slick, creative, awesome graphics of any kind for your business or organization – check it out. Plus, it has hundreds of templates, social media size ready formats, free graphics and a giant library of stock photos for $1 ea. [Also check out their interactive design tutorials – walking you through the tool plus useful design tips + best practices]
KISSMetrics – 6/23/14: ‘ 7 Free SEO Tools You Should Be Using’
Some are well known (Google), some more pro centered and yes, one is from the site’s owner (QuickSprout from Neil Patel). I’m personally a using a few of the Google tools, but not to their full power – so much to learn. If you know of others – send along the info!
Social Media Marketing tips –
Business News Daily – 6/24/14: ‘Twitter Marketing- 4 ways to engage customers’
Love that another article mentions the first thing you need to do is have a strategy! Yes. Don’t just rush off to tweet, pin, like or share indiscriminately . You’ll run yourself, your team or your organization ragged and not know if you have anything to show for it.
Their top tip is one I see lots of folks on Twitter ignoring or forgetting about – especially since the move to new, larger graphics on profiles – incomplete profiles.
Take a few minutes, even if it’s to grab a cool stock photo, public domain image or one from your own stream and tweak it in PowerPoint (yeah, you can and it’s easy) and get it the right size for the new Twitter header. Please don’t leave a big blank, colored box up there. It’s as bad as still being a silly colored egg-head. Don’t forget your org’s URLs, location and keywords.
Now, on to strategy – is it to increase awareness of your org? of a program, offering, product or service from your org? Are you using Twitter for customer service and engagement – to get feedback, testimonials, cool stories and help them?
Twitter (and any social media) is just another part of a larger marketing plan for your org. Right? You have an overall plan, of course.
Don’t forget to use one or more of the many free social media monitoring and tracking tools to know how it’s going for you on Twitter, or any other platform. Klout, HootSuite, Sprout Social, and Twitter’s own Analytics can all help in some way to look at reach, influence, demographics and behavior of your social audience.
Google has been taking a bit of aim at press releases with its animal-themed updates of the last few years – mainly at the kind of spammy, shoot-em-out-anywhere-and-everywhere, link-loaded releases that were designed primarily to boost traffic and links back to a site.
There’s still value in a well-crafted release that tells a story and helps the media do their job in telling a story that their audience will want to read about/hear/watch.
The Publicity Hound [ no, we’re not actually related!] has some tips on navigating this newer world of PR and releases on the web.
Jeff Bullas – 6/30/14: How to use a blog as the cornerstone of content marketing
Best line = ‘content marketing doesn’t start with content, it needs a plan’
Thankfully he lists ‘strategy’ first!
He also does a nice job showing how to figure out a connection between goals and content, using the example of a blog as a lead generation tool. You can’t just keep throwing ‘content’ out there willy-nilly and hoping something magical happens.
Which we’re probably all a bit guilty of.
2nd best line = ‘You are not blogging to make money. You are blogging to be a resource to your clients and prospects. This means helping them whenever possible.”
And really, that’s the whole mantra or point of Content Marketing – useful, helpful content that your audience wants and needs. You give it to them and become their hero and preferred, go-to source. THEN you can get them to help you out – through donations, giving you an email address, visiting your store or restaurant, buying your course or coming to your event.
I want all of my solopreneur pals to feel confident and mighty in their marketing - sharing what makes their work special and so vital to their clients. No B.S. or fluff here. I do the digging and research for you, translate "marketing-ese" into simpler terms, and help you avoid marketing headaches.
Email Smart Solopreneur Marketing
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Hi, I'm Jennifer.
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