Fall has fallen, like the nightly temperatures and the leaves on only one of my front yard trees. And so did my posting schedule. But we'll get back on track for October and a scary good roundup for Halloween!
Entrepreneur – 9/11/2014: ‘5 Tips to Rehab Your Pitch’
Pitching for public relations and media attention – what to tweak, what’s missing from your PR pitch
MProfs – 9/29/2014: ‘How to construct a content machine (even if you’re not a natural-born writer)'
Yes, you too can create awesome, original, valuable content. The secret is to create and use a system. The system proposed in the article has these key parts:
And that's all probably easier said than done! I do have a short ebook I've put together with more details and tips on writingfor various online content, if you want more help.
SE Journal – 9/24/2014: ‘ Kings of Content – 9 lessons from those who are doing it right’ Hey, I just quoted this Demand Metric stat in a presentation I’m giving:
“content marketing costs 62% less than traditional marketing, while generating 3X as many leads”
Pulling your prospects towards you, attracting with engagement isn’t just the right thing to do in terms of giving your audience value, it’s also the right thing to do for your org’s bottom line!
The article includes several case studies of small businesses, start-ups or mini-preneurs who are using content marketing in successful ways.
Just don’t forget content marketing needs to be coordinated, coherent and cohesive.
Live Your Message, Melissa Murgatroyd -9/23/2014: ‘ How to find your unmistakable voice in a marketplace full of copycats’
Everyone starts somewhere, and often not as ‘them’ – the You that you get known for. The example given is that even when Jackson Pollack started as a painter his early works looked nothing like those he later became famous, iconic, for and recognized instantly by even non-art aficionados.
We all learn how to be who we are, including as marketers, from other inspirations.
I have inspirations – tons of them. From the advertising classics of Rosser Reeves, Ted Bates, Ogilvy and Leo Burnett, Al Ries and Jack Trout to ‘new’ marketing and business experts of Guy Kawasaki, John Jantsch, David Meerman Scott, Gary Vaynerchuk, and Seth Godin. From internet marketing leaders such as Danny Iny, the guys of Marketing Genesis, Jeff Walker (Launch), Neil Patel and the Superhero Summits founder Melissa Murgatroyd.
To all my library and information influencers – Nicholas Belkin, Brenda Dervin, Carol Kuhlthau, Herbert Simon, Thomas Mann, Dense Agosto, Sandra-Hughes Hassell, Mary Ellen Bates, Marcy Phelps, Amelia Kassel and so many more.
I want all of my solopreneur pals to feel confident and mighty in their marketing - sharing what makes their work special and so vital to their clients. No B.S. or fluff here. I do the digging and research for you, translate "marketing-ese" into simpler terms, and help you avoid marketing headaches.
Hi, I'm Jennifer.
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