Build Sustainable Content Momentum
in 30 Days (Without Burnout)

A choose-your-own-adventure challenge for coaches, course creators, and digital solopreneurs who want clarity, confidence, and consistency in their marketing — without the daily grind.

Ever stare at a blank screen, scroll through social trends, or second-guess your way out of hitting publish?

You're not alone. Most solopreneurs have been there:

The blog post that never leaves drafts
The email that takes hours, not minutes, to write and send
The video that feels impossible to edit
The "someday" project that never gets finished .... or even really started

Between clients, family, and running your business, marketing momentum can feel impossible to sustain.

But here's the truth -- you ARE worth hearing from and your message deserves to be seen.

What if, instead of spinning wheels or chasing every new tactic, tool, or prompt - you had a month of guided action, clear projects and a supportive crew cheering you on?

THAT is exactly why I created the annual Mighty Content Challenge!

Yes, I'm Ready to Build My Momentum!

Why I Believe in This 30-Day Challenge

I didn’t just dream this up — I’ve lived it.

A 30-day content challenge didn’t just change my marketing. It created my business.

More than ten years ago, I joined my first month-long challenge. I was overwhelmed, stuck in “learning mode,” and constantly second-guessing myself. But showing up with clear projects, a supportive community, and a deadline? That was the spark.

Those challenges pushed me to publish content I’d been sitting on, get visible in ways I’d been avoiding, and finally feel confident sharing my voice. They gave me momentum — and I built Mighty Marketing Mojo because of it.

Since then, I’ve led teams, coached solopreneurs, and taught content strategy as part of MMM for nearly a decade. Every time, I’ve seen the same truth: when you combine clear steps, a container of time, and community support, magic happens.

Now it’s my turn to lead you through your own version — with my spin, my structure, and my commitment to keeping it sustainable, doable, and momentum-driven.

Join Me in the Mighty Content Challenge - Early Bird Just $67!

The Mighty
Content Marketing Challenge!

The Mighty Content Challenge is a 30-day, choose-your-own-adventure experience where you'll complete real marketing projects that build visibility, nurture your audience, and create offers people say yes to.

No daily grind. No busywork. Just clear, guided action you can take at your own pace — alongside a supportive crew of fellow solopreneurs who get it.

Here’s what makes it different:

You choose your project(s): from 10 mini challenges across Awareness, Education, and Conversion content types
You build sustainable momentum: mix of quick wins, medium projects, and stretch goals.
You’re never doing it alone: live coaching, community support, and accountability keep you moving.

At the end of October, you won’t just feel inspired. You’ll have tangible content, stronger systems, and confidence you can carry forward.

Ready to Ride the Wave 🌊

Creating Sustainable Momentum?

Join now! Get Early Bird Rate + Bonuses!

Imagine Marketing That Finally Feels Doable (Dare I say, Fun)

Picture this: You sit down with your coffee, open your laptop, and you actually know what to work on.

No more spinning your wheels, chasing trends, or second-guessing yourself. Instead:

You choose a project that matters for your business.
You take steady, focused steps — with guidance.
You celebrate wins with a crew of people cheering you on.

By the end of October, you’ll have:

Real content finished and published.
Confidence in your systems and strategy.
A fresh sense of momentum you can sustain into the months ahead.

Because this isn’t about hustling harder. It’s about finding your rhythm, building clarity, and remembering: you actually can do this.

Participating in several 30-day content marketing challenges has been a game-changer for me. It provides a sense of community, collaboration, and accountability.

Content creation and marketing can often feel lonely, and challenges like this help bring back the joy of creating and connecting. Meeting new people, swapping ideas, and collaborating on projects that nudge me out of my comfort zone are just a few of the perks of challenges like this. The accountability keeps me going, even when motivation feels out of reach.

If you’re just starting out with a content marketing challenge, don’t hesitate to dive in—the community you find is one of the best parts. It’s a comforting reminder that we’re all in this content marketing journey together.

Erica Grant - Coach

Yes, Yes! I'm Ready To Build Momentum

Choose Your Own Adventure,
Build Your Own Momentum

Wait Jennifer ... There's More than One Challenge??

Every Mighty participant picks from among 10 mini challenges across core business-building content types: Awareness, Education, and Conversion. Each project has a point value (yep, we gamify this!) and comes with clear steps, so you know exactly what to do.

Some challenges are quick wins you can finish in a week. Others are deeper stretches that can carry you through the whole month. You get to choose the path that matches your goals, energy, and bandwidth.

Complete just one to become a Mighty Finisher — or stack them for more points, bigger rewards, and more momentum.

Awareness (Discovery)

Snackable Video Series (Quick Win – 12 pts) Create 3–5 short videos (Reels, Shorts, TikToks) to boost visibility and get discovered. Approachable and fun — no dancing required.

Podcast / Audio Presence (Medium – 18 pts) Launch or relaunch your podcast, or create a simple audio series from lives or posts. Build authority and reach new audiences with minimal tech.

Mighty Blog Content (Stretch – 22 pts) Write one high-quality, evergreen blog post that takes a stand in your niche — then repurpose it into other formats for sustainable visibility.

Education (Nurture)

Repurpose + Refresh (Quick Win – 12 pts) Pick one strong piece of past content and transform it into 3+ new formats. Momentum without reinventing the wheel.

AMA → Content Gold (Medium – 18 pts) Host an Ask-Me-Anything (live, recorded, or via form) and repurpose the answers into blogs, emails, or videos. One AMA = weeks of content.

Mighty Email Habit (Medium – 18 pts) Two tracks:

New senders → create a 3–5 email welcome series.
Experienced senders → refresh your welcome OR commit to weekly sends in October.

Lean Into Video (Stretch – 20 pts) Start or refresh your YouTube channel. Publish an intro video plus 2 more (ideally around some Banner Message content 😉- or follow one of the other included suggestions ). A stretch, but a powerful one.

Conversion (Delight + Offers)

Social Proof Builder (Quick Win - 12 pts) Gather and showcase testimonials, reviews, or before/after stories. Build credibility and trust.

Bump + Upsell Builder (Medium – 18 pts) Map and create one bump or upsell offer to pair with something you already sell. A simple add-on that increases revenue without creating something new.

Mighty Yes Offer (Stretch – 25 pts) Design a simple, irresistible way for people to say yes — whether it’s a mini product, paid workshop, or short group program.

💡 Each challenge helps you make real progress in your business. You choose what fits — quick wins, medium projects, or deeper stretches — and you’ll have everything you need to see it through.

Jennifer has been an invaluable part of my business journey. Her expertise in organizing content and addressing tech issues has saved me countless hours of frustration. More importantly, Jennifer has kept me focused and on track with the tasks and projects that matter most. Her guidance has been instrumental in helping me navigate the complexities of running an online business.

I've also participated in 30-day challenges with Jennifer, and those have truly transformed my work. Thanks to these challenges, I've been able to host and produce The Stepfamily Summit for the 5th time in a row, an accomplishment I couldn't have imagined without her support and the support of the group.

Without Jennifer and the dynamic group she leads, I know my business would not be where it is today. I'm incredibly grateful for her guidance, inspiration, and the community she's built.

Claudette Chenevert - The Stepmom Coach + Host of The StepFamily Summit

Pick Your Project - Join Us Today

Mighty Content Marketing Challenge

Inside the MCC, you'll get the structure, support, and tools
to actually finish your chosen content project(s).
No guessing. No going it alone.

Everything You Need to Build Momentum in 30 Days

The Mighty Content Guide - your step-by-step workbook to all 10 mini challenges. Think project outlines, checklists, examples you can follow in October - and reuse again and again.
Group Coaching Calls- Join live sessions every Tues + Thurs at 12pm ET or watch the replays. Get guidance, ask questions, and stay unstuck. Kickoff is Wed. Oct 1, Final Call Fri Oct 31 + Celebration Party Mon Nov. 3
Mojo Minutes (Weekdays at 10:30 am ET) - short, 15-20 minute inspiration bursts to start your day with clarity. Attend live or listen on the private podcast feed.
Co-Working Sessions - dedicated focus time where we quietly work together on our individual projects (Schedule TBA)
Online Community - part of the magic of this challenge is doing it with other like-minded creators! Share wins, ask questions, and stay accountable. This is where magic of momentum really kicks in.
[**Note: For ease this fall, we will be using my Mighty Marketing Mojo Facebook Group for community sharing and support. **]
Rewards + Prizes - Yes, there are prizes! Great looking swag and business boosting options. Complete one project + participation requirements to become a Mighty Finisher - then choose your finisher prize. More points earned unlocks even bigger rewards. Action = celebration here

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EARLY BIRD (Until Sept 20)

Full Access to Challenge
Mighty Content Guide
Coaching Calls, Mojo Minutes, community, prizes

EXCLUSIVE EB BONUS:
Mighty Momentum Prompts + Checklists

GPT-ready prompts + one-page action lists for each mini challenge. Like having a 'content VA in a box' - to help you take smoother, faster action.

Use Code WAVE30 to Save $30 + Get Bonus!

Grab Early Bird Now!

STANDARD (Sept 21-30)

Full Access to Challenge
Mighty Content Guide
Coaching Calls, Mojo Minutes, community, prizes

Join Now!

Days

Hours

Minutes

Seconds

You missed out!

Why the Mighty Content Challenge Works
(even if you've tried something similar before)

This challenge was built for smart, capable coaches, consultants, authors, or course creators who are tired of spinning their wheels. Tired of posting for the sake of posting. Had enough of wondering why their content isn't helping their business.

Here's why it works:

Flexible: Pick the projects that fit your goals and your bandwidth. Not one-side-fits-all formulas.
Efficient: Some projects are quick wins, some are mightier stretches -- all are designed to be doable in a month AND serve a business-building purpose.
Guided: You're not just handed a workbook and left alone. Coaching, Mojo Minutes, and community support keeps you on track.
Clear: Step-by-step instructions replace overwhelm with structure you can trust.
Supportive: You'll be surrounded by people who get it -- no hype, no shame, just encouragement and respectful accountability.
Results-Oriented: Every projects builds towards visibility, trust, or sales. No "post daily for the algorithm" nonsense here.
Fun + Rewarding! Momentum is more motivating when it's gamified. Points, prizes, and celebration keep it all light.

Because it isn't about doing more.
It's about doing what matters - and finishing.

WHO AM I to Lead You Through This?

Hey, I’m Jennifer — marketing geek, content strategist, and self-proclaimed Tech Whisperer.

I’ve spent nearly 30 years in marketing, education, and customer experience, but I built Mighty Marketing Mojo the scrappy way — as a solopreneur learning (and stumbling) like the rest of us.

Back in 2015, I joined my first 30-day content challenge, and it lit a spark. That single experience gave me the clarity, confidence, and momentum to stop hiding, start creating, and eventually build this business.

Since then, I’ve coached hundreds of solopreneurs, led communities, and built a library of workshops — but I always come back to this: when you combine clear steps, community support, and a container of time, you can create magic

That’s why I run the Mighty Content Challenge. Not to overwhelm you with more to-dos, but to help you find your rhythm, finish projects that matter, and build momentum you can sustain long after October ends.

What Some Mighty Business Owners Have Said
About Jennifer + Challenges

Conni Has New Skills + Outlook from Challenges

I have learned so much through content creation challenges - from the first one where I knew almost nothing, to the last where I had learned enough to ask specific questions to fill in my knowledge gaps and even to help those just starting out. It's inspiring to be surrounded by a group of people at all levels who help each other and root each other on!

I've developed a whole new outlook, toolbox of skills, and group of people I can reach out to for help and support through the challenges I've participated in.

I got to know Jennifer through content creation challenges in the past. She's smart, funny, generous with her knowledge, and a great resource for content creation and marketing tech. I can't wait to be a part of her upcoming challenge!

Conni LeFon

Life Purpose Coach

Terre Says Challenges Are a Game-Changer

I participated with Jennifer in the past two Stretch Yourself Content Marketing Challenges and they were a game changer for me.

The experience helped me look at my business in a whole new way. The challenge deadlines helped me stay focused. The prize incentive helped motivate me. The friendly competition increased the fun. And the icing on the cake was the chance to meet and collaborate with some wonderful creative women that I may never have met otherwise.

Challenges like this truly helped me identify what I want and (equally important) what I don't want in my business. And, for the first time I felt like I am truly building a business of value and that I deserve all the good things that are coming my way!

Looking forward to this year's challenge led by Jennifer!

Terre Krotzer

Kim Surprised Herself During the Mighty Content Challenge

I surprised myself by how I opened up more, making myself more vulnerable. After the Mighty Content Challenge I have a branded youtube channel that makes me feel proud. And I really enjoyed the Mojo Minutes inspiration podcast

Kim Stone

Online Tech TroubleShooter

Lisa Stacked Up for More Momentum

The more I experience completions and they start to stack up, the easier it is to tackle the next thing because history shows how much can get done. Everyone has been inspiring this challenge with an impressive level of engagement. I think you've nailed this challenge format!!

Lisa Yoder

elearning Designer, Course Creator

Val Nails Bold Challenges

I committed fully to doing a 30-day content challenge And I NAILED it.

The motivation I got from that 30 day group coaching challenge led me to continue to stretch out of my comfort zone. I didn’t stop with the challenges I completed that month. Each new challenge I completed, and saw results from, pushed me to grab another one and see how I could get the butterflies again by stepping across that line in the sand my mind had set about what I could accomplish.

The results of your efforts will be amazing, but you won’t know unless you try.

Val Selby

Coach-Creator-Bundle Genius

Still Have Questions? Let’s Clear Them Up

Do I do all 10 mini challenges?

Nope. In fact, I don’t want you to try to all or even half! This challenge is about sustainable momentum, not overwhelm. One completed project + steady participation is enough to be a Mighty Finisher.
Now, if you want to stack a few projects for more points and prizes, you can — but it’s completely up to you. 😉

What if I don’t have much time in October?

That’s exactly why I've designed Quick Wins (finish in under a week), Medium projects (2–3 weeks), and Stretch/Mightier projects (month-long). You pick what matches your schedule. Even if October is busy, you’ll still walk away with something completed.

What if I’m not very experienced yet?

Perfect. The challenge is designed for solopreneurs who aren’t beginners but aren’t full pros either. Each project has step-by-step guidance, plus coaching and community support to keep you moving.

What if I don't have a website or email list yet?

A website and list are powerful foundations — and I’ll always recommend building them. In fact, prepping your site or setting up a simple email platform is great pre-challenge work if you haven’t already.

That said, you don’t have to wait until it’s all perfect to join. Some of the mini challenges (like videos, podcasting, social proof, or social content) don’t require a website. You can get started now, build momentum, and be ready to expand into web + email as your next step

What if I've done a challenge in the past and didn't finish?

I get it. 😊
But I really do feel this one’s different. There are options for a variety of content platforms, length of time to complete, and even skill. All of them can help any business in any niche. You’ll earn points for progress and participation, not just finishing big projects.That means you’re rewarded for showing up, posting updates, and engaging — momentum counts.

My schedule is tight or I'm in a different time zone -- can I still do this?

Yes! All coaching calls and Mojo Minutes are recorded. You can watch replays, post your takeaways, and still earn full points. There have been Finisher in past challenges who were rarely able to attend a live session — and they still created content and won prizes.

I don’t penalize anyone if you can't make a call because of time zone differences, work, family or life! Replay watchers are awesome. There's surely some magic mojo that happens in the community no matter when you're able to participate.

Why is there an Early Bird deal?

Because momentum starts the moment you decide. Early Bird saves you $30 and gives you the brand new Mighty Momentum Prompts + Checklists Pack so you can hit October running. I want you to have success!

What's this about points + prizes?

I love gamification and extra incentives! Many of my biz pals do too - you’d be surprised all they get done just for a mug, journal, stickers or brownies!

Basically, for anything you do during the month, just for participating, you can earn points towards both Mighty Finisher physical swag, then stack up more points for more biz boosting prizes. I'll give you a handy Google Sheet to track points.

You don't have to get super competitive - the points and prizes are to help reward you for doing stuff that's good for your business and meeting cool biz pals.

You Don’t Need More Hustle. You Need Momentum

The Mighty Content Challenge is designed to meet you where you are, give you clarity and confidence, and help you actually finish. If you’re tired of overthinking and ready to build momentum, this is for you.

What Are You Doing Down Here? 😄 Join Us Now!

“

I'm Jennifer Burke, a fellow solopreneur and bit of a marketing geek. Take advantage of my years as a marketing exec, researcher, and now teacher/trainer. I keep up on all the trends and tools so you don't have to. Let's get your marketing mojo on!

Jennifer Burke, Mighty Marketing Mojo

Build Sustainable Content Momentum in 30 Days (Without Burnout)