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Here's a post from our blog that will help you "warm up" for the webinar topic:

Simple Reasons Your Email Opt-in Gift Isn’t Converting to Customers – and How To Fix Your Freebie

It's Time to Fix Your Freebie and Make it Focused, Not a Fire Hose of Information! Online business owners, I bet your freebie (aka lead magnet or email opt-in gift) is not bringing you enough right-for you customers.  To attract loyal subscribers who turn into buyers, we want them to see results quickly, so they trust us and want our other offers. But if your email opt-in gift isn’t focused, it’s not doing the job.

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