Social Media has become one of the great equalizers in communicating with audiences and customers – anyone from a solopreneur to GM to your local library can use it effectively.
But to know what ‘effective’ means, you have to know what is actually going on in social media and adjust your actions accordingly. Otherwise it’s just more shouting about sports teams and what you ate for dinner.
And this is a beautiful, if LARGE, infographic about many of those tools, how to use each for various listening and tracking activities, and what you can and should be doing in measuring for better social use.
h/t to SocialTimes for bringing to my attention.
I want all of my solopreneur pals to feel confident and mighty in their marketing - sharing what makes their work special and so vital to their clients. No B.S. or fluff here. I do the digging and research for you, translate "marketing-ese" into simpler terms, and help you avoid marketing headaches.
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