Marketing is quite a bit like farming – planting seeds, nurturing, and seeing results grow and bear fruit down the road. In content marketing, planning out a content strategy takes cues from gardening. Just like your yard or garden needs a mix of annual flowers and perennial plants, your content needs a mix of the new, time-sensitive (annuals) and the foundational, time-less (perennials and evergreens). If you have a yard, garden, window box in your
Workshop Details:
Mighty Easy Landing Pages - the New Online Biz Owner's Intro to Getting them DONE is in two parts:
PART ONE: What's a Landing Page, Why We Need Them, 6 Critical Elements Your Page Needs Tues Dec 14 12pm ET
PART TWO: Your Questions, More Landing Page Examples, Demo - We Build a Page
Wed Dec 15 12pm ET
Get Your Mighty Easy Landing Page Resources + Replays Here
Part One Slides- Click to download PDF
Part One Video Replay - why we need landing pages, the 6 critical (non-techie) elements every landing page needs to convert better, more tips on creating easy pages, reviews of example landing pages
Slides from Part Two Demos - click to download
Part Two Video Replay - we reviewed landing pages made in AWeber, built-in template for WordPress, and with Beaver Builder Lite (free)
BONUS DEMO TUTORIALS:
- Building landing page in Get Response with Fran Watson
- The early setup work to build page in Beaver Builder with Tracy Eng
- Cloning and editing a landing page with Thrive Architect from the ThriveSuite of tools for Karen Robinson
Don't miss out on this...
Here's a few posts from our blog that will help you "warm up" for the workshop topic:
4 Ways to Evaluate Content Beyond Pageviews
Solopreneurs Concerned with Content Marketing Should Know These 4 Ways to Evaluate Your Content Success You know I love digging into data and research and sharing tips with you – so this post about the 4 ways you can evaluate and measure your content success beyond standard old pageviews, caught my attention. I'm a big believer in letting data inform our marketing and help us improve our efforts to serve our audiences. Do more of
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