If you’re running out of video ideas, look to your competition to find out what’s working and what’s not working in terms of content for videos.
It’s not cheating to get an idea from someone else, and it’s not plagiarism. C’mon, as an info pro I would NEVER suggest anything that could be a violation of someone else’s intellectual property! As long as you don’t copy it directly, there is nothing wrong with that.
Think about how many brands of soap exist, the wild new flavors and extensions from Oreo, or how many different romance novels (with the same basic theme) have been written, and you know they get inspiration from each other or from what already exists. And, that is perfectly ok.
I already said it, but I’ll mention it again in case you were thinking ‘shortcut!’ – Don’t Plagiarize! Don’t copy. Don’t steal. Don’t be mean. Don’t out and out copy someone else’s work. Ever. C’mon, it’s not that hard to do things the right way. Plus, you don’t want someone stealing your work down the road, do you?!
There is a difference between emulating something and downright plagiarizing it. It’s great to take inspiration from something you see or read. By all means please go do that! For example, if someone is doing a video about making videos, just because you do one doesn’t mean you’re plagiarizing. Put your own spin on it – what lessons have you learned about how to make a video faster, or cheaper, or with fewer tools, or whatever. However, if you take their script word-for-word and then deliver it in your own voice, that’s stealing. So don’t do that.
For example, if you see someone doing a video about making videos, well, just because you create a video about shooting videos doesn’t mean you’re plagiarizing. Put your own spin on it – what lessons have you learned about how to make a video faster, or cheaper, or with fewer tools, or whatever. Yeah, if you take their script word-for-word and then deliver it in your own voice, that’s stealing. So don’t do that. Besides, those who read your blog, have discovered your website, or your YouTube channel want to hear what YOU have to say. They want examples and expertise only you have.
Your audience follows many different people offering them similar information. Find out where they go, and follow them there. Learn what they’re learning. Learn about their complaints about what they’re learning as well as their compliments.
So, if you think you’re all out of video ideas – take another look around your industry, your niche, and take a peek inside your competitors to get new inspiration.
I want all of my solopreneur pals to feel confident and mighty in their marketing - sharing what makes their work special and so vital to their clients. No B.S. or fluff here. I do the digging and research for you, translate "marketing-ese" into simpler terms, and help you avoid marketing headaches.
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