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20 Things to Know When Choosing Your Email Marketing Software
20 Things to Know About When Choosing Email Marketing Software for Your Small or Solopreneur Business Email is THE TOOL to set you up for a laptop lifestyle, work-from-anywhere, business. And yes, your business, no matter how small or large, physical retail or online only, needs its own email list. But getting started with email […]
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How to Find + Use Diverse Images in Your Small Business Marketing Materials
Solopreneurs or Small Business Still Need to Know How to Safely Use Images for Marketing I’ve written articles and given presentations on basics of graphics and finding good, quality, safe-to-use stock photos for marketing, but it finding and properly using images online can still feel tricky. And most of that teaching about images had been in […]
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Solopreneurs Guest Posting Tips 2020
How Solopreneurs Can Be Good Guest Blog Posters Today in 2020 First up – submitting and writing guest blog posts is not dead nor banned by Google! But yes, the rules have changed somewhat and we need to know what it means to be a good guest poster in today’s environment. How can solopreneurs still […]
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Trello for More Organized Marketing and 3 Alternatives
I Keep Coming Back to Trello After Trying Top Alternative Planning Tools Yes, I’m a pretty unabashed Trello fan and longtime user. Well, I’ve been using it since at least 2014, so that’s a LONG time in tech time! 😊 I’ve tried a lot of planning and project tools but Trello is the one I […]
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Email Is Smart Solopreneur Marketing
Why Email Is Still Smart Marketing for Solopreneurs Email has always been one of the most powerful tools in a business’s marketing toolkit. Yes, it’s been around for what seems like forever (I got my first email address in 1992) and there are newer, shinier marketing tools. But it’s still going strong. Email marketing can […]
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Marketing Success Is In the Follow Up
If You Aren’t Consistently Following Up, What to Do About It Marketing isn’t ‘one and done’ – you can’t create a single blog post, a webinar, or a single email to promote something and be done for good. Big brands don’t even stop at running a Super Bowl ad just during the big game – […]
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Walking My Marketing Talk – the 2019 Stretch Yourself Challenge on Content Marketing
It’s Always a Good Time to Stretch Myself and Re-find Marketing Mojo Sometimes, we who teach, aren’t so great at the doing and following of our own advice. Like when your parents yelled “do what I say, not what I do!”. Yeah, that was bogus. 😄 Still is! But life and business happens and sometimes […]
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