The Goal of Every Act of Marketing Is to Inspire an Action – Have You Tried These “Under the Radar” Tips? Can we all agree that Marketing is about a conversation with a specific audience, convincing or inspiring them to take your desired action? Well, now we’re on the same page I hope! But sometimes […]
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Your Solopreneur Business CAN Successfully Weather the Recent Facebook Changes Yes, Social Media Changes Fast. And Facebook Changes Seem to Hurt Small Businesses Especially! Unless you’ve tuned out all news lately (understandable some days) you’ve probably encountered a lot of fretting, worrying, wailing, and wondering about what the latest announced changes from Facebook could mean […]
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10 Quick Fixes for Better Marketing With YouTube You’ve read my posts about all the facts on why video is hot, hot, hot. You’ve heard it from other coaches and solopreneur leaders, marketing experts, and umpteen online courses or emails. So you have a YouTube channel and you’re making some videos. Great! Now here are […]
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The Key to Great Content: Become an Authority in Your Niche Know. Like. And Trust = the keys (to CM and your biz) Those words and core concepts are the keys to avoiding those big, huge mistakes in marketing and to producing meaningful content that your audience, whomever they are, wants. Really, really wants. […]
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Making Good Branding Decisions – Your 10 Point Checklist Let’s clear up one misconception right away – your brand is more than a logo. Way more. Your brand is every touch point you have with your customers.Yes, customer service is a key aspect of branding. Your brand is the image that people observe, develop, […]
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Check Your Competition for Video Ideas If you’re running out of video ideas, look to your competition to find out what’s working and what’s not working in terms of content for videos. It’s not cheating to get an idea from someone else, and it’s not plagiarism. C’mon, as an info pro I would NEVER suggest […]
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Video Marketing Facts Every Solopreneur Should Know Before you embark on video marketing, there are a few facts to be aware of. Or maybe you need some cold hard data to convince you video isn’t a fad. Got you covered! I’m The InfoHound, so you KNOW I’ve done my research on this. I love finding […]
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