Mighty Marketing’s Favorite Tools for
Smarter Solopreneur Marketing
Some of my favorite resources and tools for smarter
I get asked to provide recommendations in the following resources all the time: website tools, email marketing, graphics tools, photo + video (apps, software, gear, cameras), social media, and anything to help you build your presence and your audience. I’ve even written a column reviewing marketing tools for 3 years for a newsletter from InfoToday. I love checking out new tools!
These are all reputable companies, and I have personally used many of them with great results. I won’t recommend something I haven’t checked out and really like. (and if a tool changes, if I don’t like it as much anymore – be sure that I’ll change this list and take that tool out!) Consider this list of Mighty Marketing fave tools as your shortcut as you decide if these are a fit for where your business needs are right now.
Keep this page bookmarked because I am always trying out, testing, and playing with new tools, so more could make my faves list.
An * = tools, software, apps I liked so much I purchased a paid version
Favorite Tools for Communication
- Zoom* – I used the FREE (yes, truly free for one-to-one video calls of any length and hosting small groups up to 40 minutes) version of Zoom for nearly 2 years before switching to the paid version. Their entry paid level is still a steal at $15/mo. I do client calls, coaching calls, and even my monthly webinars all on my $15 plan. So easy to use! I can’t imagine running my business without Zoom now.
- Boomerang – an email app/extension to add to any version of Gmail; lets you control when you send an email, have it resurface (boomerang) back in your inbox at a future date, or know when an email was opened.
Favorite Tools for Websites, Web Design
- Bluehost – I was with them 5+ years and things went well, their online chat support always got things done for me. I liked them better than several other big names. BUT … since late summer 2018 – I’ve since switched hosts because I wanted more personal service and to not have to deal with as many web host tech concerns. And I LOVE my new host …
- MomWebs Hosting – I wanted to worry less about the technical aspects of having multiple websites, know they’d be safe, and have a single, known contact I could turn to for help – so I moved my sites (including this one) to MomWebs. And I am SO glad I did! They’ve been super fast to respond to and fix problems that I create! 🙂 They’d be perfect for all my solopreneur pals who just need to get their website online and stay budget-friendly.
- ThriveThemes – ‘conversion focused WordPress themes and tools’. I have a full subscription to Thrive so that I can get their lead building tool, quiz builder, comments tool, and their very nifty website page builder, Thrive Architect. They have fewer themes for WP but with Thrive Architect and its dozens of landing/sales page templates can build anything.
- Studio Press (i.e. Genesis framework) – very solid themes built on the Genesis framework, from the Copyblogger company.
- Elegant Themes – ( i.e. the popular Divi) I hear and see soooo many online entrepreneurs using and loving Divi from Elegant Themes (seems like lots of mompreneurs, female solos in the coaching, lifestyle, health related services).
- Woo Commerce – the simple way to sell products (digital or otherwise) and add to an existing WordPress site. Basic Woo Commerce plugin is free, certain extensions are free (such as to talk to email services like AWeber, MailChimp) and others are paid (the membership extension).
Favorite Tools for Graphics, Design
- Canva, Canva for Work* – I’ve been using Canva for years, since it was in beta. I’m one of first 30,000 users. I LOVE Canva and would be a literal Canvangelist if that becomes a thing.
My Canva portfolio dashboard
- Adobe Spark – a nice alternative to Canva (why not use Canva?!!). If you want something easier than Illustrator or Photoshop, this is the Adobe tool for you. Social graphics, infographics, simple videos, tons of templates, add your logos and brand colors, and even mobile apps. Oh, and it’s basic plan is 100% free. (to get rid of their logo, add all your brand elements, and access more templates – paid plan, starting at $10/mo. BUT if you’re an Adobe Creative Cloud subscriber the upgraded Spark is included)
- Creative Market – sign up for their emails, get notice of the weekly freebies (fonts, photo packs, vectors or illustrations, web themes, mockups – any and all things necessary for making materials look better)
- Hungry JPEG – similar to Creative Market, a site that sells every kind of design goodies. Illustrations, fonts, files to use in Photoshop or Illustrator (or other programs), sometimes photos, etc. They give away fonts each week, and sell deeply discounted bundles every month.
- Photoshop*, Lightroom* – I’ve been a serious amateur photographer since I was a kid. I go through phases, and cameras, over the years, but for the past 5+ I’ve been back seriously into my pics. So while I LOVE Canva (and I still have practically no clue what I’m doing in PS), sometimes you need more resources. And I do all my organizing and processing of photos in Lightroom. I have the Creative Cloud subscription.
Favorite Tools for Fonts/Printing
- Vistaprint – they always have a coupon or a deal, so it’s always cheap enough you can have multiple business cards for different purposes.
- 4Imprint – if you need physical swag with your logo on it to give away, I prefer 4Imprint to everyone else out there. Great service, quality products, and I love getting random boxes of free swag to test out! Check out their Outlet for super deals.
- My Fonts – THE place to purchase fonts. A great, premier site for classics, new fonts all necessary licenses; sometimes has free ones, also offers purchase of matching webfonts; get their emails for special deals. Also check out What the Font from MyFonts.com – when you’ve seen a font online or in an image or logo and want to find out what it is
- Font Squirrel – why wouldn’t you want to get fonts from a place with this cool a name?! Tons of the best free fonts, including nearly all the ones you’ll see inside Canva. If you want that font you used on a social graphic or poster so you can use it in a PPT or a report – get it here.
Favorite Tools for Social Media – management and monitoring
I use a combination of the free versions of Buffer, Hootsuite, and Social Jukebox – because each has its highlights and benefits. And I have a paid account with MissingLettr (thanks AppSumo for that sweet deal!) because it handles evergreen, long-term campaign management. No matter what you’ve heard or seen in offers, no one tool does all of social management and metrics for ALL the platforms. I use several because there’s no magic solution. I have done trials of CoSchedule and AgoraPulse (and I like them both – AgoraPulse is fast becoming one of the closest to a true, all-in-one solution). I use the free, limited versions of BuzzSumo and Moz’s tools.
- Buffer – manage multiple social networks and schedule posts; I use Buffer in addition to HootSuite because I like how it handles inline images in posts better. Free plan lets you link 1 account per social platform, with up to 10 scheduled posts per platform. This may be quite fine for most solopreneurs. If you need team members or to schedule more posts further out, move up to the $10/month Awesome Plan.
- HootSuite – manage multiple networks/platforms and profile; autoschedule posts; load posts months in advance (free account requires manual loading, paid accounts let you bulk schedule); collaborate with team members, save searches, monitor lists, more. HootSuite is one of very few tools that has official blessing from Instagram. All of that is possible with just a free account.
- MissingLettr – wow, how to describe the awesomeness of this AI-infused social media tool?! It connects to my blog(s), reads my new posts, and automatically creates a campaign for sharing those posts on social media, spread out for a year! With images, pull quotes, graphics – all created for me, waiting in my dashboard to approve on MY schedule, with MY branding. When you put in all the time to create great content, don’t just share it once or twice! MissingLettr helps you strategically share and drive traffic back for a whole year.
- Social Jukebox – you load up your ‘jukebox’ with content (think ‘evergreen’ here) or choose one of the many jukeboxes already pre-filled with shareable content. You choose a schedule, and the jukebox automatically picks something from your list and posts it to connected social accounts. Keeps going until you stop it (that’s why you fill with evergreen content – you don’t know what gets shared when, and it can keep going and re-sharing over many months).
Social Jukebox – Marketing quotes + tips ‘box’
Favorite Tools for Email Marketing + Lead Generation
- AWeber* – I’ve had a paid account with AWeber since 2014. I pay so I can automate some things, like following up to send emails related to a free guide I give out, or a webinar, or a workshop someone paid for. But, their interface is dated and clunky, it doesn’t always intuitively do what I want, and going to a next level of automation is not easy or still in beta. So, I’m actively researching other options such as: Drip, Active Campaign, or going back to MailChimp. [NOTE: As of February 2019 I’m switching to ActiveCampaign and I’ll be detailing the whole process on the MMM blog]
- ActiveCampaign – after years with AWeber I’ve switched to ActiveCampaign so I can take full advantage of tagging, segmenting, and automations. I want to send one set of emails and resources if you grab a free gift from me about social media tools and a different set of emails if you were interested in an offer on setting SMART marketing goals, etc. AC does this better than most tools out there and for less money than ConvertKit or Drip. Check back to see how I like it!
- MailChimp – I started with MailChimp’s legendary free version. Free for up to 2,000 names on your list is a good place to start. Because when you’re just starting to build your email list as a solopreneur, you need to focus on list-building, not bells + whistles of automation, not selling things, not anything complicated. That’s why I still recommend MC for anyone just getting started with email marketing and follow-up. I’ve used their paid automation version with other organizations and found it simple. Creating an email in MailChimp is just plain easy. PLUS, in spring of 2017 they made some automation available FREE. [NOTE: If you are committed to using affiliate links to recommend products or services to those on your email list, MC may not be for you because including affiliate links are against their terms. Yes, I’ve seen people lose their accounts and lists over this – especially while promoting ClickBank, JVZoo, WarriorForum.]
- Sumo– (was known for a long time as SumoMe) free and paid tools to help build your email list, improve your website, and otherwise track and optimize actions on your site.
- ThriveLeads – from ThriveThemes, available as part of Thrive Membership or a standalone product. Create every type of opt-in element, integrate with all major email marketing services, easily A/B or split test, and grow your list (and business faster). Easy to use with their attractive templates, no coding or special web skills needed. Doesn’t require a Thrive theme or other Thrive products. (single site license $67)
Sample opt-in templates
Some tools mentioned here may have affiliate links- that means that if you click on a link and make a purchase, I might earn a small commission. That means maybe I can buy a few more tools to check out and use! Always do your own research and decide what’s right for you. Here’s what you really need to know about affiliate links: (1) you will never pay more for a product or service because I am promoting it, and sometimes you’ll pay less, and (2) I never promote a product or service I do not believe in 100%.