Tag Archives for " audience "

Great content can solve problems people don't know they have

The Greatest Lie of Content Marketing

What’s the greatest ‘lie’ of content marketing? That we tell ourselves, as we’re creating, it’s for our customers, our audience. <sigh> Sadly, that’s often wrong. True content marketing SHOULD be about and for the audience –  your reader, your prospect, customer, client, user, donor or patron. The first question about your content should be: ‘is […]

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Is Content Marketing really a new thing?

Is Content Marketing ‘new’ or just something ‘old is new again’? Content marketing is not new, really. More like a new spin on some older ideas In some ways, content marketing is as old as humans trading or selling things. We told stories to get rid of something, trade for something more valuable, or listened […]

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Content Marketing is about relationships

Why should you care about content marketing?

Why should you care about content marketing? Think it’s just for selling things? NO! Think people will just take your ideas and run, no need to actually talk to you, work with you? Unlikely.  And if so, they weren’t “your kind of people” to begin with. And if they really like your ideas, they’ll come […]

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