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Great content can solve problems people don't know they have

The Greatest Lie of Content Marketing

What’s the greatest ‘lie’ of content marketing? That we tell ourselves, as we’re creating, it’s for our customers, our audience. <sigh> Sadly, that’s often wrong. True content marketing SHOULD be about and for the audience –  your reader, your prospect, customer, client, user, donor or patron. The first question about your content should be: ‘is […]

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