Mighty Marketing Mojo

Tag: strategic marketing

  • Are you overwhelmed thinking of marketing strategy?

    Are you overwhelmed thinking of marketing strategy?

    Strategy ALWAYS needs to come first! But are you overwhelmed thinking about your marketing strategy?

    Overwhelmed by marketing?It’s easy to feel overwhelmed

    After all, in the early stages of a business, a start-up, or even a non-profit org – you may have to  spend up to 50% of your time on non-billable, non-client or patron oriented activities.  This is the infamous ‘working ON the business’ vs. ‘working IN the business’ concept.  In that administrative portion of organization building, it mostly means working on marketing.

    Spend 25% of time on marketing

     

     

    You probably need to devote at least 20-25% of your time to marketing– 1 day each week on marketing related activities.

    Or 90 – 120 minutes per day.

    Yes, really that much!

    BUT …  there’s a lot that equals ‘marketing’ that you might not be thinking of as such right now.  Such as :
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