Tag Archives for " strategy "

Practice patience in marketing

What really needs to go in a Content Marketing plan?

#1 Rule of Content Marketing Plans – Always, always ask: What kind of content does YOUR audience even want?! Then, take ideas and research answers to that question and work it into your plan, into all your content, into your persona development (for your target), into your promotion – everything centers on that question. 7 […]

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Spend 25% of time on marketing

Are you overwhelmed thinking of marketing strategy?

Strategy ALWAYS needs to come first! But are you overwhelmed thinking about your marketing strategy? It’s easy to feel overwhelmed After all, in the early stages of a business, a start-up, or even a non-profit org – you may have to  spend up to 50% of your time on non-billable, non-client or patron oriented activities.  […]

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