Solopreneurs Are Busy So It Helps If Someone Gives Us TONS of Content Ideas to Use
Being a solo business owner means we are ALWAYS busy. Marketing our business to fill up that pipeline of interested prospective clients takes as much or more work than our client projects. But don’t put it off, push it down the to-do list, and don’t think it’s too enormous to handle. Pick something and work on it – marketers are always trying and testing, and so should we solopreneurs.
I have a few books from Jay Baer on my bookshelf, he’s a smart guy, and I’ve followed his blog, Convince and Convert, since I started my own solo business. He gets that sometimes we run out of ideas on what to talk about to our audiences of potential clients, industry influencers, or social networks. So this guest post from the smart folks at CoSchedule give 105 (WOW!) types of content you could be working on. [Not every one will apply to you – surely you can find something in 10+ options though!]
So check out the post and pick just ONE type to work on this month. Pick another ONE type next month. Watch your stats and results. Do more of what works.
Psst – when in doubt, start with #1 – List Posts. They still rule the internet for good reason. And I think we info pro solopreneurs, those of us serving other businesses, should definitely work on #6, Case Studies.
And you know I’ve been using #79 (webinars) for the last year, right? Ahem, check out MarketingToolTalk.com and get on the list for the next free one!
Go pick one, and then two or three, type of content to focus on for the next 30-90 days. Practice, publish, repeat, see what works. You CAN do this solo pals!
Don’t forget, I share tips like these in my email newsletters.
So make sure you’re getting all the solopreneur marketing help you can.