Being a solo business owner means we are ALWAYS busy. Marketing our business to fill up that pipeline of interested prospective clients takes as much or more work than our client projects. But don’t put it off, push it down the to-do list, and don’t think it’s too enormous to handle. Pick something and work on it – marketers are always trying and testing, and so should we solopreneurs.
I have a few books from Jay Baer on my bookshelf, he’s a smart guy, and I’ve followed his blog, Convince and Convert, since I started my own solo business. He gets that sometimes we run out of ideas on what to talk about to our audiences of potential clients, industry influencers, or social networks. So this guest post from the smart folks at CoSchedule give 105 (WOW!) types of content you could be working on.
[Note: while the original articles linked are older, most of the content tips included are still relevant and useful. Not every one will apply to you – surely you can find something in 100+ options though!]
So check out the post and pick just ONE type to work on this month. Pick another ONE type next month. Watch your stats and results. Do more of what works.
Psst – when in doubt, start with #1 – List Posts. They still rule the internet for good reason.
I you are a service-business solopreneur, or a consultant, or have plenty of medium-sized businesses – you should definitely work on #6, Case Studies.
Who wouldn't want to create “unicorns of refreshingly unique marketing“?! 🦄
This was an example of #45 on Baer's list, for using illustrations. He points to how CoSchedule uses custom illustrations to highlight the main points of its posts – such as the one on unicorns of marketing. Thankfully, we can use tools like Canva to create illustrations with zero drawing skills needed.
#4 is a WHY post or piece of content – for example, why something is the way it is in your niche or industry. I may have followed that format when I created a page explaining what licensed or PLR content is, and what online, digital bundles sales are and why they are good for small businesses. Those pieces also answered common questions my solo pals have asked so that could be content type #3 too!
And I used #79 webinars for nearly three years (I gave monthly webinars with explorations of marketing tech at Marketing Tool Talk – we're on hiatus with the tool talk webinars right now, but you can get tool tips in my regular emails)
I've come to appreciate that content format – and tip #44 – GIFs, are actually one of my love languages. I so appreciate a good GIF! I use them in my emails often, as posts or conversation starters in my Mighty Marketing Mojo Facebook Group, as comments on posts, and even as messages of appreciation or encouragement among my biz pals.
In the years since I first came across this list of content ideas I've used dozens of the content types, in different formats or on different platforms with Mighty Marketing Mojo. I keep a running file (and Trello board) of questions from my community and clients – tip #3 – and I use those for Facebook Live video chats, for emails, for creating workshops and more. I share personal stories (tip #19) in nearly every email I send. I regularly encourage my community to talk about misconceptions, mistakes, and failures as they build critical elements of trust and relationship with their community (tip #22 is on failures).
See, this isn't that hard after all!
Go pick one, and then two or three, types of content to focus on for the next 30-90 days. Practice, publish, repeat, see what works. You CAN do this solo pals!
Don't forget, I share tips like these in my email newsletters.
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I want all of my solopreneur pals to feel confident and mighty in their marketing - sharing what makes their work special and so vital to their clients. No B.S. or fluff here. I do the digging and research for you, translate "marketing-ese" into simpler terms, and help you avoid marketing headaches.
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