Category Archives for Content Marketing

A key to great content – be an authority

The Key to Great Content: Become an Authority in Your Niche   Know. Like. And Trust = the keys (to CM and your biz) Those words and core concepts are the keys to avoiding those big, huge mistakes in marketing and to producing meaningful content that your audience, whomever they are, wants. Really, really wants. […]

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Great content can solve problems people don't know they have

The Greatest Lie of Content Marketing

What’s the greatest ‘lie’ of content marketing? That we tell ourselves, as we’re creating, it’s for our customers, our audience. <sigh> Sadly, that’s often wrong. True content marketing SHOULD be about and for the audience –  your reader, your prospect, customer, client, user, donor or patron. The first question about your content should be: ‘is […]

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Practice patience in marketing

What really needs to go in a Content Marketing plan?

#1 Rule of Content Marketing Plans – Always, always ask: What kind of content does YOUR audience even want?! Then, take ideas and research answers to that question and work it into your plan, into all your content, into your persona development (for your target), into your promotion – everything centers on that question. 7 […]

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Focus on your content goals for each platform

What are the goals of content marketing?

Do your content goals match your marketing goals? Do they match your organization’s overall goals for the year? Content needs to align – and it needs to help your organization while it helps your audience. Think of content as the missing puzzle piece – but you need all the other pieces too! You may not […]

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Content Marketing 101 – 4 steps

Next Lesson in Content Marketing 101: The great thing about content marketing, aside from the fact that it’s a relatively cheaper form  of marketing, is that it’s a real investment in your business or organization that pays off over and over again, year after year. When you create content today, it will be working for […]

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Is Content Marketing really a new thing?

Is Content Marketing ‘new’ or just something ‘old is new again’? Content marketing is not new, really. More like a new spin on some older ideas In some ways, content marketing is as old as humans trading or selling things. We told stories to get rid of something, trade for something more valuable, or listened […]

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Content Marketing is about relationships

Why should you care about content marketing?

Why should you care about content marketing? Think it’s just for selling things? NO! Think people will just take your ideas and run, no need to actually talk to you, work with you? Unlikely.  And if so, they weren’t “your kind of people” to begin with. And if they really like your ideas, they’ll come […]

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