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The Mighty Big 2021 Holiday Sales Round-Up for Solopreneurs + Online Biz Owners

[Updated for End-of-Year 2021!]

It’s holiday sales and deals time! Businesses from the very big to smaller main street mom-n-pop stores have sales. And so do solopreneurs and online businesses! Coaches, consultants, graphic designers, VAs, crafty types, PLR sellers, Etsy sellers, content creators, service business professionals can and do have sales. And I’m doing something a little different by rounding up a lot of my fave sales and deals to put on one resource page for you.


Tips: Deals are great but I recommend you have a budget, avoid buying shiny new things just because they are shiny and promoted, and have a plan to put to use any products, services, content, or courses you buy. Seriously, go add time to your calendar to do necessary trainings, read the documentation, and set aside time to use what you purchase!


Deals may change at any time and I'm not updating this page hourly so dear friends, buyers beware!

Some may be good only on Black Friday, some through Cyber Monday, others going in December. CHECK BACK for updates! And always, always CHECK THE SELLER!  I’m a busy solopreneur too so I can’t keep track of every single sale – do your down double checking and research before you hit buy.  I’m not responsible for sales ending early, running out, or any changes from these other sellers.

Another Note: some of these links are from pals, businesses, and companies for whom I am an affiliate or referral partner and I may receive a small commission if you purchase from my link. But I only recommend products, courses, and services I know and from people or businesses I trust.




Nada. I'm not doing any Black Friday-Cyber Monday deals this year. But watch for a special sale in December 😊

The Deals Round-Up – Scroll for All the Sales Goodies

I've compiled deals from colleagues, friends, and companies I use or trust in the following categories:

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Not software and definitely not PLR – but something very cool!

The Viral Content Club

If you need quality social media content, glorious Canva templates that are on strategic social media marketing plan, you want to check out Katya Varbanova of Viral Marketing Stars and the Viral Content Club and her Viral Content Templates pack.

I love that Katya thinks the way I do – social media posts need a purpose and not just to be filler or fluff. We all love a good GIF, laugh at a meme, but if we want meaningful engagement and for followers to know us – social needs strategy. We need content that converts – and Katya has found some secrets there!

The original Viral Content Templates (100 templates in 5 key areas of content strategy) are a great deal. Learn Katya’s 5Cs social content strategy, get templates that can be tweaked, branded, and re-used. Easy-peasy because it’s all in Canva.

Take it to the next level with ongoing content with the Viral Content Club-

Personally, I’ve been a member of the Viral Content Club for nearly a year and I LOVE my monthly templates that guide me on what to post. I choose when to post which of my 5Cs content, I tweak things for my personality, my brand colors, and my audience – but so much of the smart work has already been done for me.

The VCC  (with 10 fresh templates each month in 2 different style aesthetics) is currently $500/yr or $150 each quarter BUT Katya is closing the doors at midnight PDT Mon Tues Nov. 30th!


On to the rest of the deals roundup!


Done-for-You /Licensed/ Private Label Rights Content

Coach Glue

Nicole and Melissa are semi-legendary for their December Deals and sales. They will be again offering super deals on planners, courses, and full bootcamps/workshops that you can edit, customize and sell to your own audience or use with your client.

So bookmark my page and watch for updates in December!

Right now – here's your great content deals from Coach Glue …

Stop stressing over what to write or post on your blog for the next few months with this great pack of 60+ done-for-you, client-attracting, coaching and business posts.

Check out the posts here.

Just check out the big blog package here.  Posts on consistent marketing scheduling, business branding for coaches, business management, course creation, course launches, selling low-cost products, getting free publicity, and more.

AND I scored you a coupon save $30 with code: 30


See more blog post packages on this page.

Ready for a deal right now, before we hit December?

Live NOW through Sunday Nov. 28th is a Black Friday special – a bundle of ALL the Coach Glue journals. 

Dream Business, Abundance, Self Love, Rituals, Dreams, the Dream Life – journal your way to success and more in 2022 (and help your clients do the same – these are PLR journals).  The journals come in Canva and Word formats for easy editing and branding from you.

No special coupons needed – just click here to check out the journals sale.


I love everything that my smart pals at Coach Glue create to help us build our businesses through content we can edit and repurpose for our own posts, emails, workshops, courses, retreats and more.

Want to check out some awesome FREE content from Coach Glue? Check out these 21 Ways to Get Clients with Instagram.




Content Sparks

Content Sparks Black Friday Bundle of Bonuses PLR contentSharyn Sheldon of Content Sparks.com has some of the best-researched, deepest, most well-constructed workshops available for licensed content.

Sale runs 4 days only, Nov 27-30

Sharyn is bringing back her Bundle of Bonuses for a BF sale – she gathers up all the extras, the bonuses you only get during her course launches, into a great deal bundle. From challenges to planners to templates and more.

There’s more than 28 bonuses on a variety of topics and these items are not available individually for sale anywhere at Content Sparks.

Bundle of Bonuses Sale Nov 26th-29th

$900 value for just $77

These bonus items are 90% off!  SALE IS LIVE!

Get content such as:

90-day Goal-Setting Journal

Business Coaching Skills Journal

Essential Sales Skills Challenge

Easy Passive Income Challenge

3 Content Upgrade Templates

A Vision Boards Checklist

And much more!


White Label Perks

The brilliant, creative ladies behind White Label Perks are releasing their annual super-duper deal on a gorgeous pack of social media graphics. Only $10!

These aren't generic social images – each is individually designed by the amazing and talented Samantha Angel. If you paid her to create these separately for you it could cost up to $2000!

Especially if you are a female entrepreneur or have a largely feminine audience – you will LOVE these graphics. Pack your social streams with positivity for less than a pizza.

Get 120 beautifully designed, social-friendly, positive images with feminine flair for only $10.



If you want more samples of the artsy, soothing, creating, power-packed content from White Label Perks – check out their samples access here – 100% free.


Color Monthly

If you, or your audience, loves coloring pages as much as I do (I've been ‘adult coloring' mandalas, patterns, cars + houses since 1984 😄) then you want to check out my pal Lady Rayven and ColorMonthly.

Rayven is getting ahead of the Black Friday rush – sale went live mid November and runs thru the 29th – with 100 brand new, never before released coloring pages. 100-page package for $27 and no special coupons needed.

Look for the special offer after your purchase to get even MORE cool designs


Piggy Makes Bank

Tracy and Susanne put their smart heads together and created what they lovingly call “a stupid amazingly good deal”  for Black Friday/Cyber Monday.  The “I Can’t Believe They’re This Crazy” BF Sale.

They are promoting all 3 of their monthly content memberships (business, self-help, wellness) for ONE low monthly price of $47.

Piggy Makes Bank 2021 Black Friday Sale

That’s just $15.66 per month for as long as you stay a member and you get content in all THREE niches! A 66% discount.

Sale is now LIVE from Friday Nov 26th and ends midnight Nov 29


To make this even more fun and exciting than it already is (who doesn’t love a buy one get two kinda deal?), the ladies decided to add a fun giveaway to the mix. Everyone who signs up for the Black Friday special is entered into a drawing to get an entire year’s worth of PLR.


Publish for Prosperity

Check back to see what pal Alice Seba of Publish for Prosperity is up to for holiday sales – sale updated below!


Alice’s BF sale is going until Tues. Nov 30 with 50% off ALL products with code BF2021

Check out everything Publish for Prosperity has to offer and use your coupon here.

If you know what you want or to ad multiple items to your cart before applying that coupon use this link here.
[a nice grid layout of all products and hit ‘Add to Basket’ for each item you want – I highly recommend the Done-for-You Newsletter content – don’t worry what to send your email list each month – very adaptable for a variety of niches]

Want to check out some of the great content from Alice and her team? Go grab 30 Days of Social Media Content  –   or check out this “Learning to Think and Aim Big” content package – both are 100% free!


Marketing Software/Apps


My much loved, most-used tool in my marketing tool kit for YEARS (seriously 8+ yrs, I've been using since it was in beta)! Graphic design for the non-designer, with all your blog, social media, and email graphics looking good.

I haven't seen a specific Canva holiday sale yet … but c’mon this software is such a good deal every day of the year.

Especially as more features get added to Canva Pro like the Background Remover, photo mockups, the content planner (that schedules direct to FB and other platforms), the animations, videos, voice-over recordings, screen capture – what can’t this tool do?!




Book Like a Boss (BLAB)

BLAB is my calendar/booking software that does so much more than off you slots in my calendar! It can hook to PayPal to let you sell services (even digital products) directly, it automatically creates a Zoom meeting for every calendar entry, unlimited bookings, custom schedule and so much more.  Plans start at $9/mo.

BFCM deal from Wed Nov. 23 to Wed Dec. 1 – take 20% off any solopreneur plan monthly or annually  – use code BF2021

And they are adding even more features starting this week:

  • Ability for customers to add other people to a booking
  • Block off specific times easily and not just a full day (for times you aren’t accepting appointments – right now I have to do this by setting ‘out of office’ in my calendar)
  • Client bookings will be automatically added to their calendars (works with most mail clients) – which can cut down on missed appointments



Missinglettr is a tool that helps you create dozens of social media posts with a single click, curate the hottest content in your niche, and schedule your entire social output months in advance.

I love how it pulls in my most recent blog posts automatically and can set up a 12 month campaign to keep sharing and promoting content. I go tweak the settings or choices, approve it, and have it run.

My campaign setup dashboard with my post images

Everything always looks good. Use the basic graphics, add your own images, create pull quotes, and every time your blog posts go out to social media it’s a fresh look – but you did the work once, upfront, and Missinglettr does the rest. A great way to repurpose your content and boost organic traffic.

Solo plan starts at $19/mo

Special deal30 days access to Pro Plan plus the Curate add-on for just $5 (savings of $103!) For new customers only


Wondershare’s Filmora

My preferred linear video editing software – it's a download on my laptop, not cloud-based. After testing lots of video editing software (free and paid), I purchased Filmora several years ago and love how easy it is to edit webinars, edit courses, add text or graphics, add music underneath – all the basics in video editing. And all for one low price, not an on-going subscription.

[NOTE – promo not working on 11/22 despite page saying deal goes to Dec 3]

Up to 30% off during Thanksgiving sale.


My Filmora dashboard and video editing timeline

Check out their other products: Filmstock (royalty-free effects, audio, video), UniConverter (convert, compress your video files), or DemoCreator (a screen capture/tutorial tool) – all are on sale too!



Wave is a great video-creation, cloud-based tool that makes easy, social-friendly videos. No special video skills, no on-camera from you needed.

NOTE: Wave is on sale via AppSumo’s Black Friday week of dealsWave is available starting at $59!

Use Wave's pre-designed templates, the tons of stock clips, add animated text, instantly size or re-size for different social platforms.

I <used> to have a paid plan with Wave – back before it had all the neat features it does now (automatic captions, text to speech and more!). I’ve also used the free version with their watermark. It's a super cool tool and makes video so much easier for social media.

I want this AppSumo deal but not sure I can get it since it’s only for NEW Wave customers. ☹

Wave Social Friendly Video Creator Editor sample dashboard



SocialBee is more than just social media scheduling; it lets you curate and share, re-share your content, use content topics to stay organized with what you share and more.  Plans start at $19/mo for Bootstrap

Two Black Friday Sales – Nov 22-29

Social Bee Black Friday 2021 sale

Save 30% Off for 3 Months of ANY Social Plan

Use Coupon Code: SOCIALBEEBF21

And save 30% off any Concierge Services  (sale most service plans start $69/mo)

e.g. Social Media Specialist = they design tailored social posts for you

e.g. Unlimited Design Specialist = they create custom social designs for you

They also have concierge services for article writing, SEO-friendly guides, copywriting, community management and more

Note: I do not use any of the concierge services – I have a lifetime plan I got in a different deal years ago.




One of the best apps for Pinterest plus Instagram. Check out the hashtag finder, SmartSchedule, Tailwind Create and so many more features.

Oh, hey, Tailwind works with Facebook as well as IG and Pinterest!

BFCM Offer is available for new, paid subscribers only – but DO check out the Free Forever plan first. Then upgrade to Pro, Advanced, or Max.

Offer good through Cyber Monday, Nov 29th.



Website Deals


Need new, better, personal-support website hosting? From a small business focused on small businesses?

I LOVE my web host! A few years ago I moved all my sites over the small, personalized service, and incredibly affordable services at MomWebs hosting. No, you don't have to be a mom-preneur or mom-blogger. 😉
And when I say personal service – I really mean it! We don't call our rep ‘Awesome Scott' for nothing!

They have a special offer for Black Friday – Cyber Monday

Coupon Code – BFCM = 30% off a new customer's first invoice.  Good whether you're paying for a month or a year. So the best deal is to go pre-pay the year (or more!).


Pretty Links

A great WordPress-based plugin that lets you create shortened sites from your own domain, perfect for sharing your landing pages, email freebies, and affiliate links. There’s a cool Lite, free version of the plugin, but the premium version has many great extras (e.g. auto create links, auto-link keywords). There ARE deals for current Pretty Links users as well (I know I got my premium upgrade via a Black Friday sale in 2018).


Check back for a Cyber Monday sale – Nov 29 until midnight MST on Fri. Dec. 3

I also noticed in their emails that if you upgrade – you get their highest-rated plans for less than cost of your current plan.

Pretty Links 2021 Black Friday Sale

Formidable Forms

Formidable Forms is a form building plugin for WP – create and host your own surveys, client questionnaires, forms, and more. The free version of Formidable, is, well formidable! But the premium version has many more features – including ability to have files uploaded with your form – perfect for guest blog posts, summits, collaborations.

BF Sale Nov 22-30 – Up to 65% off Formidable Forms

Formidable Forms Black Friday Sale 2021

BF Sale Nov 22-30 –  Up to 65% off their plugins Formidable Forms, Business Directory Plugin, + AWP Classifieds

Discount is auto-applied.

It's ok to click early for the Formidable Forms BF sale – they have a giveaway going on with cool Apple prizes. Giveaway ends Nov. 30.

Head’s up – I didn’t know until latest sales email, but Formidable also has other plugins –

A Business Directory plugin 60% off  through Dec 1

AWP Classifieds  -plugin is  35% off through Dec 1


WP Beginner – a top resource for reviews and learning all things WordPress – they have their own items on sale as well as round-ups of other WordPress related sales. They own the popular WPForms, drag-n-drop form builder, OptinMonster, MonsterInsights and several other products.


Optin Monster

Optin Monster is a WP plugin for getting more email list subscribers and higher conversions through a variety of ways to offer your free gift on your site. Want pop-ups, slide-ins, banners for top of your page – Optin Monster is one of the top tools to get that done – connects to any and all of the major email marketing services.

60% OFF until midnight Nov 30th – yes the Cyber Monday deal is on and as good as BF

Example Optin Monster Slide In Popup Email Form

Optin Monster is running a big raffle/giveaway along with their BF deals. If you click the link before BF – you get entered in drawing and notified when sales are live on 22nd.



Monster Insights makes sense of Google Analytics with its mini dashboard built right into your WP dashboard.  [I use the Lite/free version of MonsterInsights and love its interface – this deal may finally get me to switch to pro]

Like its sister tool above, Monster Insights also has a raffle going alongside the sale. So go click, get entered, and watch for deal notices.

Save 65% until November 30 at 11:59 pm EST. – Cyber Monday deal is on now!



Thrive is my fave website tool- because it's actually multiple key website building and marketing tools all in one package. Thrive has made soooo many changes and improvements over the years that the suite just gets better.

They do NOT do sales – not Black Friday, Not Christmas, Not Summer Holidays – never. They believe the suite of tools is already at a great and fair price and they respect the many users who pay full price every other day of the year.

However, the good folks at Thrive just (as in mid-November 2021) announced launch of their fastest loading, most lightweight, awesome, optimized for Google’s Core Web Vitals – theme: the Kwik Theme.   Want to see it in action – check out this demo video.

So now is a good time to get what’s always a good deal on ThriveSuite.

[note: it’s on my to-do list in the new year to finally revamp my own site’s Thrive Themes to use the newer options; my site is currently on a legacy Thrive Theme ]


Business/Marketing Courses or Training

If I find special deals on courses I'll add them here.

 Ahaha! Just got an email from lovely, hippie, colorful, artistic and Aussie business wonder Leonie Dawson!

Leonie Dawson

Leonie is having a holiday salesale starts on Thursday 25th of November AEST and ends Tuesday 30th of November AEST.

50% off her 4 top courses:

⭐ Sales Star

🤑 Money, Manifesting + Multiple Streams of Income

📚 Finish Your Book in 40 Days

👩‍💻 40 Days to Create and Sell Your eCourse

Plus  one bundle available with all 4 courses (+ all the bonuses).

Leonie Dawson Course Sale 2021

As science-y and level-headed as I am – I'm a gushing Leonie fan girl. I've had her Goal Getter Books every year for 7 years. I've taken 2 of the 4 courses in the sale, plus was a member of her academy for years. I literally love getting Leonie's emails, reading her posts, and attending the fab, fun, Q&A calls available to any of her students past and present.

Multiple Products Deals Sites


You know I have a love/meh/warning relationship with AppSumo 😄.  Some deals are amazing, others are not, and keep a critical eye, ‘buyer’s beware’!

You just need to know that they specialize in NEW software and apps – stuff that is launching, in beta, or trying to gain enough footing and funding to grow further. New tech can have growing pains. Some apps featured at AppSumo over the years go on to do well, see success, are steady, responsive, and trusted. Others – well, they never make it far from the nest – they flail more than fly.  Some of the offers will be hits and many will be misses.

There are TONS of apps in their Black Friday sale so be choosy. Read the terms of any deal – some may be for new users only. Some you can stack codes to get more features.

Deals to watch for –

The annual Deposit Photos deal – one of the better stock photo sites with quality images. If the annual AppSumo deal for 100 credits (lifetime, non-expiring) is available, do consider grabbing it.

I see one of my favorite social-friendly video creation tools is on sale – Wave.