The Mighty 2023 Holiday Sales Round-Up for Solopreneurs + Online Biz Owners

[Updated for Holiday Time 2023!]

It’s holiday sales and deals time! Businesses from the very big to smaller main street mom-n-pop stores have sales. And so do solopreneurs and online businesses! Coaches, consultants, graphic designers, VAs, crafty types, PLR sellers, Etsy sellers, content creators, service business professionals can and do have sales. And I’m doing something a little different by rounding up a lot of my fave sales and deals to put on one resource page for you.



➡️Deals are great but I recommend you have a budget, avoid buying shiny new things just because they are shiny and promoted. Tools or software alone will not make the biggest difference towards success, but they can help streamline something that already works or make the experience better for you and your customers.

➡️Have a plan to put to use any products, services, content, or courses you buy. Seriously, go add time to your calendar to do necessary trainings, read the documentation, and set aside time to use what you purchase!


Disclosure: some of these links are from pals, businesses, and companies for whom I am an affiliate or referral partner and I may receive a small commission if you purchase from my link. But I only recommend products, courses, and services I know and from people or businesses I trust. You will never pay more for using one of my links and you may sometimes receive a discount or deal.


Deals may change at any time and I'm not updating this page hourly so dear friends, buyers beware!

Some may be good only on Black Friday, some through Cyber Monday, others going in December. CHECK BACK for updates! And always, always CHECK THE SELLER!

I’m a busy solopreneur too so I can’t keep track of every single sale – do your down double checking and research before you hit buy.  I’m not responsible for sales ending early, running out, or any changes from these other sellers.


Another Note: for 2023 I've been more selective in the deals I'm showing and sharing here. As focus on my own members, clients, and pals – so some deals will not be business focused, but more family or personal use-focused.

When I do share software or courses these day, they really needs to be a tool, software, course, or service I’ve checked out, used, or really believe in for me to recommend it.




I'm sharing books, courses, services and offers from some of the great entrepreneurs I'm in a mastermind, plus offers from some of the awesome founding members of the Tech Therapy Hangout mastermind membership!


Deals from My Special Pals

🧡 Pam Hamilton of is offering a special through Cyber Monday on her course “Crushing the Lies that Keep You Invisible and Playing Small.  It’s an amazing deal as she’s discounted the course down to $9 from $97!!

Pam's  book “Ten Principles of Visibility” is also available on Amazon.


🍁Fran Watson's book of poetry “From the Heart” is available on Amazon. Fran has several poetry compilations on Amazon – she's a woman of many talents!


🌍 My pal of 30 years,  Sarah Wills Carlsson, has achieved a lifelong dream this year of turning her experience and world travels into a children’s book series! And she's launching the 2nd book during the Black Friday/Cyber Monday weekend.  I'm thrilled that I was able to be part of the launch party for the first book in April. (see photo below of our mini college reunion! Some friends did the graphic design/layout for the books, others editing and translation, marketing, and even baking themed goodies for the launch party!)

Group of 9 women smiling, holding stuffed bear, stickers and children's book ittle Bear's Adventures
Friends for 30 years gather to celebrate and launch a new book!

“Based on some true stories blended with imagination, grounded in research, and completely hugable and lovable, ‘ittle Bear will introduce children to the superpowers within them to explore and interact in a global world.”

Check out the website, join the newsletter for tales of the adventures of ‘ittle Bear (and the process of creating a book!). Sarah says newsletter subscribers will get special discounts!


We are all so excited for the new book, ‘ittle Bear: Adventures in FranceClick here to get a special book for a youngster in your life! 

Cartoon drawing of a stuffed bear and a rooster ittle Bear in France book cover

The book will be available for sale from your favorite retailer, but if you buy through us, you'll both help us in our mission to give books to educators (for every three books sold through us, we give one to a teacher) as well as help us invest in future books.


💕 Claudette Chenevert is The StepMom Coach and she wants to help blended families navigate 2024 with ease, confidence and grace! She's created the StepMom 2024 Planner and it's on sale for just $7 from Friday to Dec 1st.

Are you seeking guidance through the multifaceted path of stepmotherhood? The 2024 Stepmom Planner is more than just a calendar — it's a compass to help you cultivate a harmonious and thriving stepfamily life, week by week. Packed with 52 weeks of actionable steps and reflective questions, it’s thoughtfully designed to address the unique challenges and joys of being a stepmom.   (Psst Claudette is also offering a bonus community space that uses one of the tools mentioned below – Heartbeat!)

StepMom 2024 planner mockup pages Claudette Chenevert

Erica Grant ADHD Journal💜Erica Grant is an amazing educational professional, creative side-hustler, and creator at  As a bust mom she received a later-in-life, adult ADHD diagnosis, but sees it not as a limitation but an opportunity to unlock new potential.

She has created a guided journal for women with late-diagnosed (or suspected) ADHD . Since I suspect I'm also in this camp and  ‘neuro-spicy’ as some call it, I’m getting my own copy of this!




🔑 Shannah Holt at Virtual Marketing Guide is offering her first course on a Black Friday sale – woo hoo go Shannah!  Perfect for bloggers of all niches it’s called “WTF are Keywords?  Unlocking the power of keywords to boost your visibility”.  I love when people help other business owners avoid overwhelm!


📔 Conni LeFon is offering a deal on her Life Purpose Journal.  Use coupon BFRIDAY50  to save 50%!

Making sure you really know yourself is an important step in the process of finding your life purpose. This 31 day printable journal is meant to help you recognize your gifts and strengths, things you are attracted to, your passions, activities you lose yourself in, and things you are truly good at. Identifying these things helps you to know what you’re made for, to feel the pull toward what you love. Once you understand these things about yourself you are ready to move forward in identifying your life purpose.


💞 I love that pal Michelle Garrett of Divas With a Purpose, embraces her inner diva and encourages other women entrepreneurs to do the same! (DIVAS = Driven, Inspired, Victorious, Called to Action)  She took something that had worked well for her audience (a 100 day challenge group) and then expanded it to keep the mojo going! Her monthly accountability group is only $9 to join through December 31st. Everyone that signs up will also receive her new book with social media prompts.

And she's got these super cute, inspirational stickers!! Including ones that go on your mirror to remind you of how awesome you are. You can get one month for $5 or get a free month with the purchase of any of the multi-month options.

Screenshot of marketplace of inspirational stickers from Divas with a Purpose

❤️ My coach Kelly McCausey is offering her popular Ideas in Order program as a fresh, live coaching intensive in December and it will be on a super sale for $37 this holiday weekend only. I’ve taken this training several times and it always helps me get my brain and priorities sorted out.

The Deals Round-Up – Scroll for All the Sales Goodies

Business/Marketing – Courses, Templates +/or Memberships

Liz Wilcox's  Email Marketing Membership annual pass.

❗NOTE: Liz is not opening up the Pass for sale again until NEXT Black Friday. 😯

I adore how she brings her personality to her business, training, emails and her super affordable membership. Seriously, there’s so so much for just $9/month. BUT it’s even better if you grab the annual pass for $108 – because it’s a steal of a deal.  You get all the trainings she puts out in the following year plus all the weekly email templates.

It includes ….

  • her weekly templates and swipe examples from different types of businesses. She includes mini-trainings on how to use the templates in your emails.
  • Monthly Q&As
  • Quarterly guest trainings
  • Bonus templates to help you get more clicks, run a flash sale, build a sales sequence and more.
  • PLUS any other training she creates and offers during the year.


She’s adding live rounds of her five most essential courses inside the pass – including trainings on sales pages, launching, list building and running your own successful Black Friday sale.  She’s promising to really up the benefits for pass holders (I’m excited to be a member for 3rd year running!) in 2024.

These templates and examples are truly usable, written in various tones, and ready to work whether you’re a health coach, Etsy seller, blogger, online service provider or own a local business.

Even though I have my own email prompts and 5+ years of successfully, consistently sending emails at least weekly … sometimes I have blank screen blues. Or need help wording my emails to make them more on-target and convert better. Liz’s templates are fantastic for this – no matter your niche or when you choose to use them!

Liz Wilcox 90s pop email marketing membership sale

If you’ve made goals to be consistent with email and grow your business with it, then you need to join me in Liz’s Email Marketing Membership.


Leonie Dawson

Holy moley Leonie's revamped Brilliant Bz + Life Academy has grown and gives tons of value!  Get ALL her courses, the digital workbooks and more inside the  Brilliant Biz + Life Academy!

BUT WAIT!!  Leonie is finally listening to her advisors who keep telling her to raise her rates! So get in the Academy now while it's a bonzer bonkers deal. ❗Academy price DOUBLES for new members November 30th.

I was an academy member back in the day and can attest that when Leonie decides to give you all-in-one access, you get ALL the goodies.

There's more than $1500 of courses and workshops in here for less than $100.  Her Sales Star course, 40 Days to Finished Book, Marketing Without Social Media and tons more.  All in full color, Aussie-swearing, hippie, money-making goodness.

Leonie Dawson Australian Entrepreneur Business and Life Academy

As science-y and level-headed as I am – I'm a gushing Leonie fan girl. I've had her Goal Getter Books every year for 8 years. I've taken 2 of the 4 courses in the sale, plus was a member of her academy for years. I literally love getting Leonie's emails, reading her posts, and attending the fab, fun, Q&A calls available to any of her students past and present.


Dama Jue

Dama is known for helping other online business owners, but especially with ThriveCart. Yeah, I bought my TC installation through her to get her mighty bonuses!

She's offering a rotating set of daily deals during the holiday week!  Every day there will be brand new deals, 30-50% off  money-making resources and templates,  that are available just for that day.

Need help setting up a ThriveCart membership, want sales page or checkout cart templates, want to learn how to make outstanding upsell offers? They could all be in this big sale!

What's included: all her templates and Thrivecart courses and all Dama Jue offers; but not group programs or $9 offers.

When: November 20th through November 27th at midnight EST


Marketing Software/Apps


Some of you who follow me (ahem, if you're not already GET ON MY LIST!) know I always do my research on all the tech things I need for my online business AND to help you run your business online. AND that I've been changing some core software this past year – including moving my sales/processing plus course-hosting to ThriveCart.

For those who already know about this cart/course platform that's been around – and running a lifetime deal for years – now may be the time to decide to switch IF you have an offer that sells well but want to scale it.

ThriveCart handles payments, does conversion optimized carts and sales pages, easy-yes order bumps, easily offer an upsell, integrates with tons of other tools like your email, then hosst your digital products or courses on their included Learn platform. Get ThriveCart Pro and have a built-in affiliate program, handle sales tax, and custom domain names for your cart.

Do note … TC is NOT a ‘shopping cart' like Woo or Amazon – you can't add multiple items to a basket or cart then check out all at once.

And while it's been on a limited lifetime deal for …. well, years! All indications are that this time they mean it that the one-time fee will go away in the near future.


So if you've been thinking about it – ThriveCart are running a limited Black Friday/Cyber Monday sale in 2023 for $100 off the still lifetime deal on ThriveCart Pro!

NOTES: Deal starts midnight Friday thru 23:59 pm (Central Standard Time) on Monday, November 27 ,  you need to click that link to have the deal automatically applied, AND there's a limited 5-day refund period (that's shorter + different than normal) during this special sale.



Heartbeat is n all-in-one platform for community businesses. It's both web-based and a mobile community-building app for those who want a forum or discussion space that isn't social media. But it can also act as a course space and even takes payments and gives access to courses, each with their own cohort community space.  Combine chats, threads, courses, documents, events, and build a community your members will fall in love with.

Mighty Marketing Mojo Heartbeat app installation
My Mighty Marketing Mojo Heartbeat dashboard

NOTE: I purchased Heartbeat almost a year ago at a lifetime deal and have used it for my Tech Therapy Hangout mastermind members, plus some bonus course cohorts, and a private, non-Facebook option for students and clients. While this is NOT a lifetime deal, pals have wanted to know if HB ever came out with any sales, so here ya go!

Get 50% off your first 3 months with our promo code at checkout!

  • Promo Code: BLACKFRIDAY23
  • Offer runs from Nov. 20th – Nov. 27th (Cyber Monday) at 11:59pm PST
  • ⭐UPDATE!!  Deal is good for 50% off first 3 months OR 50% off a yearly plan


My much loved, most-used tool in my marketing tool kit for YEARS (seriously 10+ yrs, I've been using since it was in beta)! Graphic design for the non-designer, with all your blog, social media, and email graphics looking good.

No, they are NOT running any holiday deals (and I’m a Canva Champion so I’d hear about it) but with all that’s included in Canva Pro, it’s so worth it!

You CAN get a free 30-day trial of Canva Pro through my Canva Champions link, so if you haven’t tried all the pro features I really recommend it.

Especially as more features get added to Canva Pro like the Background Remover, photo mockups, the content planner (that schedules direct to FB and other platforms), the animations, videos, voice-over recordings, screen capture – what can’t this tool do?!



Tailwind is a one-stop tool for content creation, scheduling, publishing for Pinterest, Instagram and Facebook. Tailwind unifies social and email marketing so that you can grow your business faster and smarter.

Now includes auto-posting for Reels and Carousels on IG! Big!!

21,000 social post templates easy to customize. And wow, they even have email marketing now?! (not 100% sure I’d use them for that, but it does make them more one-stop!).

Bonus! The New ghostwriter AI tool for Pin descriptions.

OFFER:A whopping 50% off all Tailwind annual plans. (NEW MEMBERS ONLY not available to current paid memberships)

TIMING: November 14th to November 27th, ending at 11:59 p.m.

Perfect time to upgrade from a free Tailwind plan.


NOTE: I did join and pay for a Tailwind plan in late 2022 and enjoyed using it for 3-5 months in 2023. But then honestly ended up using Meta Business Suite more often and have gone back to a Free Tailwind plan for going into 2024




Missinglettr is a tool that helps you create dozens of social media posts with a single click, curate the hottest content in your niche, and schedule your entire social output months in advance.

I love how it pulls in my most recent blog posts automatically and can set up a 12 month campaign to keep sharing and promoting content. I go tweak the settings or choices, approve it, and have it run.

My campaign setup dashboard with my post images

Everything always looks good. Use the basic graphics, add your own images, create pull quotes, and every time your blog posts go out to social media it’s a fresh look – but you did the work once, upfront, and Missinglettr does the rest. A great way to repurpose your content and boost organic traffic.

Solo plan starts at $19/mo

You can sign up through my affiliate link and save 50% off for 3 months, for new customers.


Website Deals


Need new, better, personal-support website hosting? From a small business focused on small businesses?

I LOVE my web host! A few years ago I moved all my sites over the small, personalized service, and incredibly affordable services at MomWebs hosting. No, you don't have to be a mom-preneur or mom-blogger. 😉
And when I say personal service – I really mean it! We don't call our rep ‘Awesome Scott' for nothing!



Pretty Links

A great WordPress-based plugin that lets you create shortened sites from your own domain, perfect for sharing your landing pages, email freebies, and affiliate links. There’s a cool Lite, free version of the plugin, but the premium version has many great extras (e.g. auto create links, auto-link keywords). There ARE deals for current Pretty Links users as well (I know I got my premium upgrade via a Black Friday sale in 2018).

Pretty Links allows you to shorten links using your brand name. Create click-worthy links that are also easy to track and give valuable insight into your traffic patterns. Whether you want to clean up your affiliate links, track clicks from emails, post branded links on social media, or simply increase the reach of your website, Pretty Links is the perfect solution for you.

OFFER: Upgrade your Pretty Links to Pro and save up to 70% off!  Use code BF2023

TIMING: Deal ends Friday Nov 24th at midnight (11:59 PM EST).
Pssst … they nearly always extend a discount of some kind until Cyber Monday – but jump early in case they don't this year!


Plus they are donating a portion of all sales to Action Against Hunger, a global organization taking decisive action against the causes and effects of hunger worldwide.


Multiple Products Deals Sites


You know I have a love/meh/warning relationship with AppSumo 😄.  Some deals are amazing, others are not, and keep a critical eye, ‘buyer’s beware’!

You just need to know that they specialize in NEW software and apps – stuff that is launching, in beta, or trying to gain enough footing and funding to grow further. New tech can have growing pains. Some apps featured at AppSumo over the years go on to do well, see success, are steady, responsive, and trusted. Others – well, they never make it far from the nest – they flail more than fly.  Some of the offers will be hits and many will be misses.

There are TONS of apps in their Black Friday sale so be choosy. Read the terms of any deal – some may be for new users only. Some you can stack codes to get more features.

Deals to watch for –

10% 5 returning software deals including: Sessions (a possible Zoom alternative for online meetings and calls)



The annual Deposit Photos deal – one of the better stock photo sites with quality images. If the annual AppSumo deal for 100 credits (lifetime, non-expiring) is available, do consider grabbing it.