The Mighty Big 2022 Holiday Sales Round-Up for Solopreneurs + Online Biz Owners

[Updated for Holiday Time 2022!]

It’s holiday sales and deals time! Businesses from the very big to smaller main street mom-n-pop stores have sales. And so do solopreneurs and online businesses! Coaches, consultants, graphic designers, VAs, crafty types, PLR sellers, Etsy sellers, content creators, service business professionals can and do have sales. And I’m doing something a little different by rounding up a lot of my fave sales and deals to put on one resource page for you.


Tips: Deals are great but I recommend you have a budget, avoid buying shiny new things just because they are shiny and promoted, and have a plan to put to use any products, services, content, or courses you buy. Seriously, go add time to your calendar to do necessary trainings, read the documentation, and set aside time to use what you purchase!


Deals may change at any time and I'm not updating this page hourly so dear friends, buyers beware!

Some may be good only on Black Friday, some through Cyber Monday, others going in December. CHECK BACK for updates! And always, always CHECK THE SELLER!

I’m a busy solopreneur too so I can’t keep track of every single sale – do your down double checking and research before you hit buy.  I’m not responsible for sales ending early, running out, or any changes from these other sellers.

Another Note: some of these links are from pals, businesses, and companies for whom I am an affiliate or referral partner and I may receive a small commission if you purchase from my link. But I only recommend products, courses, and services I know and from people or businesses I trust.

Probably fewer deals here than in some years I’ve searched and shared.

Mostly because I’m a lot pickier in what I look at and share! It really needs to be a tool, software, course, or service I’ve checked out, used, or really believe in for me to recommend it.




I'm sharing books, courses, services and offers from some of my awesome founding members of the Tech Therapy Hangout mastermind membership!


Pam Hamilton of Building Visibility –   book “Ten Principles of Visibility” is available on Amazon.


Fran Watson's book of poetry “From the Heart” is available on Amazon. I also recommend you sign up for Fran's self-care 7-day challenge that is available any time now and perfect for the holiday season.

Sarah Wills Carlsson 3 Questions for Diverse Teams Dock Piling with ropes

Sarah Wills Carlsson of Nspir is offering her free, short report with three questions for diverse teams and an offer that if you book any session (coaching, training), it’s 50% off her normal rate.  Mention code BLACKFRIDAYNOV. You can also sign up for a free 30-minute consultation with her.



Sarah Wills Carlsson 'ittle Bear book stickerI'm also super excited that Sarah announced recently that her new children's book project is a go!  Check out the website, join the newsletter for tales of the adventures of ‘ittle Bear (and the process of creating a book!). And the first 500 subscribers receive an adorable ‘ittle Bear sticker in the mail!

“Based on some true stories blended with imagination, grounded in research, and completely hugable and lovable, ‘ittle Bear will introduce children to the superpowers within them to explore and interact in a global world.”



Karen Robinson of Heal Thrive Dream – hosting a special, live workshop to help women Go Home Strong for the Holidays – Reclaim Your Joy with Tips for Coping with Family Trauma. Choose one or both sessions to attend Dec 4th, Dec 17th.




Barbara Ingrassia of Manage Copyright is participating in the Grand Connections Grand Giveaway – get her Guard Your Goldmine course on protecting the copyright and intellectual property of your hard work and content online.



Organize Your Digital Assets Profit from PLR with spreadsheets


Helen Ross at I Love Planners  is offering a super deal ($12!!) for the Busy Entrepreneurs System to Boost Your PLR Profits Through Spreadsheets. Get your digital assets organized, get clarity, and make the most of the content you already have.






The Deals Round-Up – Scroll for All the Sales Goodie


Not software and definitely not PLR – but two very cool, very key memberships I have joined, love and recommend.

The Viral Content Club

If you need quality social media content, glorious Canva templates that are on strategic social media marketing plan, you want to check out Katya Varbanova of Viral Marketing Stars and the Viral Content Club and her Viral Content Templates pack.

The Viral Content Club© is an amazing membership (I’ve been a member for 2 years) with 2000+ happy members and hundreds of incredible – and super strategic – designs for social media posts and more.

Creating content that actually works across social media can be frustrating and overwhelming. So much of what I see sold in packages for ‘social media done for the year’ is filler, fluff, generic and unlikely to lead to clients or sales.

The VCC is different because Katya and her team designed and tested content around key marketing goals and topics that lead people deeper in relationships with us, making them more likely to turn into happy customers.

I love that Katya thinks the way I do – social media posts need a purpose and not just to be filler or fluff. We all love a good GIF, laugh at a meme, but if we want meaningful engagement and for followers to know us – social needs strategy. We need content that converts – and Katya has found some secrets there!


OFFER: Membership regularly sells now for $500/yr BUT during the limited Black Friday sale you can join for $300/year.

TIMING: Sale is November 23-30th only. Expires midnight PST on 11/30.

The price hasn’t been this good in more than a year.

If you want more engaging, better converting content for 2023 – this is a fantastic product. Plus they offer tutorials, Q&As, co-working each month.

Viral Content Club membership Black Friday limited sale

If you aren’t totally sold on joining the annual membership – do check out Katya’s original, best-selling 100 Viral Content Templates™ that are built on the same strategic 5 Cs system of content. Fully customizable in Canva. Use and reuse them across social media and even on your website.  Normally $99 – looks like they are on sale now too for a steal at just $29.99 – one-time fee!

Mighty Marketing Mojo conversation post women chat what prepared them for business
A VCC post I used on Facebook for conversation-starting


While VCT and VCC are templates, they are NOT PLR. These are for customizing with your brand colors and images and using in your business – you can’t give away or sell them.


Another awesome deal for a membership with templates I LOVE –

Liz Wilcox's  Email Marketing Membership annual pass.

I adore how she brings her personality to her business, training, emails and her super affordable membership. Seriously, there’s so so much for just $9/month. BUT it’s even better if you grab the annual pass for $108 – because it’s a steal of a deal.  You get all the trainings she puts out in the following year plus all the weekly email templates.

It includes ….

her weekly templates and swipe examples from different types of businesses. She includes mini-trainings on how to use the templates in your emails.

Monthly Q&As

Quarterly guest trainings

Bonus templates to help you get more clicks, run a flash sale, build a sales sequence and more.

PLUS any other training she creates and offers during the year.


These templates and examples are truly usable, written in various tones, and ready to work whether you’re a health coach, Etsy seller, blogger, online service provider or own a local business.

Liz Wilcox 90s pop email marketing membership sale

If you’ve made goals to be consistent with email and grow your business with it, then you need to join me in Liz’s Email Marketing Membership.


On to the rest of the deals roundup!

Done-for-You /Licensed/ Private Label Rights Content

Coach Glue

Nicole and Melissa are semi-legendary for their December Deals and sales.Which I'm hoping they do yet again this year. So bookmark my page and watch for updates in December!

Meanwhile, they launched a Black Friday deal early! (as in you can get it from 11/14!)

The ladies have a few of their courses super cheap AND bundled 9 of them so that you could get them for about $10 each! What?!

Best-selling courses (that you can customize, brand, sell and teach yourselves!) for $47 each or get all 9 for $97!   Super easy, no coupon needed!

What course topics?

Goal-setting, Storytelling, Ecourse creation, Virtual Summits, turn your book into an online course, business systems, VIP days and more.

Coach Glue Black Friday Sale 2022 Course Bundle

These are perfect to learn the how-to for yourself AND to teach to your clients.


I love everything that my smart pals at Coach Glue create to help us build our businesses through content we can edit and repurpose for our own posts, emails, workshops, courses, retreats and more.

Want to check out some awesome FREE content from Coach Glue? Check out these 21 Ways to Get Clients with Instagram.




Content Sparks

Still waiting for email from Sharyn Sheldon of Content on this year's special deals. Check back! o


White Label Perks

Not sure yet if brilliant, creative ladies behind White Label Perks (Kelly, Samantha and Avery) will have a special deal on images like BFs past or on content passes or something else.

You can check out their newest November perks package, “Changing the World with Your Business.”   Or get a sample of their graphics and articles with a useful, available-to-customize, sample pack here.




Piggy Makes Bank

Waiting to hear what Tracy and Susanne may be cooking up to save you a bunch of bacon on content.


Want to check out some yummy, free PLR samples from PMB? Get 7 articles with 7 emails over here.


Publish for Prosperity

Check back to see what pal Alice Seba of Publish for Prosperity is up to  – I hear she has a 12 Days of Christmas sale planned for Dec 7th to Dec 18th.



Marketing Software/Apps


My much loved, most-used tool in my marketing tool kit for YEARS (seriously 10+ yrs, I've been using since it was in beta)! Graphic design for the non-designer, with all your blog, social media, and email graphics looking good.

No, they are NOT running any holiday deals (and I’m a Canva Champion so I’d hear about it) but with all that’s included in Canva Pro, it’s so worth it!

You CAN get a free 30-day trial of Canva Pro through my Canva Champions link, so if you haven’t tried all the pro features I really recommend it.

Especially as more features get added to Canva Pro like the Background Remover, photo mockups, the content planner (that schedules direct to FB and other platforms), the animations, videos, voice-over recordings, screen capture – what can’t this tool do?!



SocialBee is more than just social media scheduling; it lets you curate and share, re-share your content, use content topics to stay organized with what you share and more.  Plans start at $19/mo for Bootstrap

SocialBee dashboard connected to social profiles


OFFER: Discount will be over 50%– like 70% off for 3 months – includes 14-day free trial.  Discount code = SOCIALBEEBF22

The basic Bootstrap plan good for authors, coaches, creators and other solopreneurs is $5/month during the sale (normally $19).

Get started with the Concierge Services for 20% off for 3 months.

TIMING: Nov 22-28

It links to FB, IG, Twitter, LinkedIn, Pinterest, TikTok. I like it over other social tools because it makes re-sharing content easier. Set up categories (including your own blog posts and videos) to keep re-posting and re-sharing over longer time periods. Pull in content from RSS feeds for curated content.

New features released lately – direct integrations to Canva, Unsplash and GIPHY; share FB Reels directly via SocialBee; more analytics, and lots of little tweaks to make this social sharing and re-sharing tool better.

I also really like their blog with its up-to-date tips on social media.

Note: I do not use any of the concierge services – I have a lifetime plan I got in a different deal years ago.




Tailwind is a one-stop tool for content creation, scheduling, publishing for Pinterest, Instagram and Facebook. Tailwind unifies social and email marketing so that you can grow your business faster and smarter.

Now includes auto-posting for Reels and Carousels on IG! Big!!

21,000 social post templates easy to customize. And wow, they even have email marketing now?! (not 100% sure I’d use them for that, but it does make them more one-stop!).

Bonus! The New ghostwriter AI tool for Pin descriptions.

Tailwind social media software Black Friday sale


OFFER: 50% off NEW annual Pro, Advanced or Max plans. (not available to current paid memberships)

TIMING: They started the sale early (11/14)! Offer valid until 11:59pm CT on November 28, 2022.

Perfect time to upgrade from a free Tailwind plan.



Book Like a Boss (BLAB)

BLAB is my calendar/booking software that does so much more than off you slots in my calendar! It can hook to PayPal to let you sell services (even digital products) directly, it automatically creates a Zoom meeting for every calendar entry, unlimited bookings, custom schedule and so much more.  Plans start at $9/mo.




Missinglettr is a tool that helps you create dozens of social media posts with a single click, curate the hottest content in your niche, and schedule your entire social output months in advance.

I love how it pulls in my most recent blog posts automatically and can set up a 12 month campaign to keep sharing and promoting content. I go tweak the settings or choices, approve it, and have it run.

My campaign setup dashboard with my post images

Everything always looks good. Use the basic graphics, add your own images, create pull quotes, and every time your blog posts go out to social media it’s a fresh look – but you did the work once, upfront, and Missinglettr does the rest. A great way to repurpose your content and boost organic traffic.

Solo plan starts at $19/mo

You can sign up through my affiliate link and save 50% off for 3 months, for new customers.




Wave is a great video-creation, cloud-based tool that makes easy, social-friendly videos. No special video skills, no on-camera from you needed.


Use Wave's pre-designed templates, the tons of stock clips, add animated text, instantly size or re-size for different social platforms.

I <used> to have a paid plan with Wave – back before it had all the neat features it does now (automatic captions, text to speech and more!). I’ve also used the free version with their watermark. It's a super cool tool and makes video so much easier for social media.


Wave Social Friendly Video Creator Editor sample dashboard





Website Deals


Need new, better, personal-support website hosting? From a small business focused on small businesses?

I LOVE my web host! A few years ago I moved all my sites over the small, personalized service, and incredibly affordable services at MomWebs hosting. No, you don't have to be a mom-preneur or mom-blogger. 😉
And when I say personal service – I really mean it! We don't call our rep ‘Awesome Scott' for nothing!



Pretty Links

A great WordPress-based plugin that lets you create shortened sites from your own domain, perfect for sharing your landing pages, email freebies, and affiliate links. There’s a cool Lite, free version of the plugin, but the premium version has many great extras (e.g. auto create links, auto-link keywords). There ARE deals for current Pretty Links users as well (I know I got my premium upgrade via a Black Friday sale in 2018).

Pretty Links allows you to shorten links using your brand name. Create click-worthy links that are also easy to track and give valuable insight into your traffic patterns. Whether you want to clean up your affiliate links, track clicks from emails, post branded links on social media, or simply increase the reach of your website, Pretty Links is the perfect solution for you.

OFFER: Purchase Pretty Links or upgrade for up to 65% off with code BF2022

TIMING: Mon Nov 21 12am EST to Mon Nov 28 11:59pm EST


Plus they are donating a portion of all sales to Action Against Hunger, a global organization taking decisive action against the causes and effects of hunger worldwide.

Formidable Forms

Formidable Forms is a form building plugin for WP – create and host your own surveys, client questionnaires, forms, and more. I use it for testimonials, surveys, collaborations and more. The free version of Formidable, is, well formidable! I did a free masterclass on this back in September.


But the premium version has many more features – including ability to have files uploaded with your form – perfect for guest blog posts, summits, collaborations.

For just $35/year with the sale you can get the paid Basic plan with 50+ form templates, conditional logic in surveys, unlimited form creations, file upload (perfect for gathering info/materials from collaborators in blog posts, giveaways). The next level plan at $89/yr includes landing pages, email integrations (so you COULD use it for lead gen) and more.


Formidable Forms Black Friday Sale 2022

OFFER: Up to 65% off pro plans

TIMING: Went Live early! From 11/15 to … 11/21 or until Cyber Monday? (emails say one thing, the countdown timer on the sales page says another!)


Plus a portion of all their sales goes to Save the Children for feeding kids worldwide.



Optin Monster

Optin Monster is a WP plugin for getting more email list subscribers and higher conversions through a variety of ways to offer your free gift on your site. Want pop-ups, slide-ins, banners for top of your page – Optin Monster is one of the top tools to get that done – connects to any and all of the major email marketing services.

60% OFF until midnight Nov 30th – yes the Cyber Monday deal is on and as good as BF

Example Optin Monster Slide In Popup Email Form

Optin Monster is running a big raffle/giveaway along with their BF deals. If you click the link before BF – you get entered in drawing and notified when sales are live on 22nd.



Monster Insights makes sense of Google Analytics with its mini dashboard built right into your WP dashboard.  [I use the Lite/free version of MonsterInsights and love its interface – this deal may finally get me to switch to pro]

Like its sister tool above, Monster Insights also has a raffle going alongside the sale. So go click, get entered, and watch for deal notices.

Save 65% until November 30 at 11:59 pm EST. – Cyber Monday deal is on now!



Thrive is my fave website tool- because it's actually multiple key website building and marketing tools all in one package. Thrive has made soooo many changes and improvements over the years that the suite just gets better.

They do NOT do sales – not Black Friday, Not Christmas, Not Summer Holidays – never. They believe the suite of tools is already at a great and fair price and they respect the many users who pay full price every other day of the year.

However, the good folks at Thrive have announced lots of updates in the past year – including recent updates to their course software, Thrive Apprentice. The new themes inside Thrive ThemeBuilder are their fastest loading, most lightweight, awesome, optimized for Google’s Core Web Vitals – theme: the Kwik Theme.   Want to see it in action – check out this demo video.

So now is a good time to get what’s always a good deal on ThriveSuite.

[note: it’s on my to-do list in the new year to finally revamp my own site’s Thrive Themes to use the newer options; my site is currently on a legacy Thrive Theme ]


Business/Marketing Courses or Training

If I find special deals on courses I'll add them here.

 Ahaha! Just got an email from lovely, hippie, colorful, artistic and Aussie business wonder Leonie Dawson!

Leonie Dawson

Holy moley Leonie brought back her Academy! Get ALL her courses, the digital workbooks and more inside the new Brilliant Biz + Life Academy!

I was an academy member back in the day and can attest that when Leonie decides to give you all-in-one access, you get ALL the goodies.

There's more than $1500 of courses and workshops in here for less than $100.  Her Sales Star course, 40 Days to Finished Book, Marketing Without Social Media and tons more.  All in full color, Aussie-swearing, hippie, money-making goodness.

Leonie Dawson Australian Entrepreneur Business and Life Academy

As science-y and level-headed as I am – I'm a gushing Leonie fan girl. I've had her Goal Getter Books every year for 7 years. I've taken 2 of the 4 courses in the sale, plus was a member of her academy for years. I literally love getting Leonie's emails, reading her posts, and attending the fab, fun, Q&A calls available to any of her students past and present.

Multiple Products Deals Sites


You know I have a love/meh/warning relationship with AppSumo 😄.  Some deals are amazing, others are not, and keep a critical eye, ‘buyer’s beware’!

You just need to know that they specialize in NEW software and apps – stuff that is launching, in beta, or trying to gain enough footing and funding to grow further. New tech can have growing pains. Some apps featured at AppSumo over the years go on to do well, see success, are steady, responsive, and trusted. Others – well, they never make it far from the nest – they flail more than fly.  Some of the offers will be hits and many will be misses.

There are TONS of apps in their Black Friday sale so be choosy. Read the terms of any deal – some may be for new users only. Some you can stack codes to get more features.

Deals to watch for –

The transcription software I bought more than a year is back – HappyScribe for $69.

I purchased the AI content software WordHero in the summer, it's still available. Plus one I had my eye on, EmailWritr, is back.

The annual Deposit Photos deal – one of the better stock photo sites with quality images. If the annual AppSumo deal for 100 credits (lifetime, non-expiring) is available, do consider grabbing it.