What is Content Marketing? What isn’t Content Marketing these days?!
Perhaps more importantly – what does Content Marketing do for me?
Marketing is changing.
Some say it’s already changed.
Lots of people think “marketing” just means ads.
Ads on TV, ads on radio, ads on practically every page in magazines, ads in your mail box and your email inbox. All those ads interrupting whatever ‘content’ you were enjoying.
Now the content IS the marketing. And that content has to be something the audience wants to interact with, that is asked for, searched for, invited in to their life. All done in order to Know, Like and Trust your brand. [don’t forget – ALL organizations have a ‘brand’, even you solos out there]
That said, there are nearly as many definitions of ‘content marketing’ as there are marketing experts, gurus, books and blogs. But there are plenty of points in common pointing to what ‘content marketing’ is, or should be.
Also, it’s helpful to know some of the common thoughts on content marketing are more myth than meat. We’ll note and bust some of those myths as we go along in this series.
Simple Definition (s) of Content Marketing –
‘content marketing is building an audience that builds your organization or business’ [CopyBlogger]
Video on CM from CopyBlogger
‘content that attracts people to your site, gives them something they want, and gets them to come back’