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Category Archives for Marketing
How Anyone Can Mind Map to Brainstorm for Content Creation
Let’s use Mind Mapping to Brainstorm and Organize Ideas for Content Creation Business owners frequently create content to bring visibility to products, courses, or services. We can have a lot of great ideas rattling around in our heads. How do we organize those thoughts? How can we have more strategic – i.e. connected – marketing […]
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What If Content Marketing Were Easy?
What If You Took a Little Leap and Learned to Make Your Content Marketing Easier? Have you ever started at a blinking cursor in your blog and wondered whether any words were ever going to come out? Or stressed over an email to send? Have you scheduled a whole bunch of quote-pic social media posts […]
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20 Things to Know When Choosing Your Email Marketing Software
20 Things to Know About When Choosing Email Marketing Software for Your Small or Solopreneur Business Email is THE TOOL to set you up for a laptop lifestyle, work-from-anywhere, business. And yes, your business, no matter how small or large, physical retail or online only, needs its own email list. But getting started with email […]
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How to Find + Use Diverse Images in Your Small Business Marketing Materials
Solopreneurs or Small Business Still Need to Know How to Safely Use Images for Marketing I’ve written articles and given presentations on basics of graphics and finding good, quality, safe-to-use stock photos for marketing, but it finding and properly using images online can still feel tricky. And most of that teaching about images had been in […]
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Solopreneurs Guest Posting Tips 2020
How Solopreneurs Can Be Good Guest Blog Posters Today in 2020 First up – submitting and writing guest blog posts is not dead nor banned by Google! But yes, the rules have changed somewhat and we need to know what it means to be a good guest poster in today’s environment. How can solopreneurs still […]
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Email Is Smart Solopreneur Marketing
Why Email Is Still Smart Marketing for Solopreneurs Email has always been one of the most powerful tools in a business’s marketing toolkit. Yes, it’s been around for what seems like forever (I got my first email address in 1992) and there are newer, shinier marketing tools. But it’s still going strong. Email marketing can […]
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Walking My Marketing Talk – the 2019 Stretch Yourself Challenge on Content Marketing
It’s Always a Good Time to Stretch Myself and Re-find Marketing Mojo Sometimes, we who teach, aren’t so great at the doing and following of our own advice. Like when your parents yelled “do what I say, not what I do!”. Yeah, that was bogus. 😄 Still is! But life and business happens and sometimes […]
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