Category Archives for Marketing
Simple Reasons Your Email Opt-in Gift Isn’t Converting to Customers – and How To Fix Your Freebie
It’s Time to Fix Your Freebie and Make it Focused, Not a Fire Hose of Information! Online business owners, I bet your freebie (aka lead magnet or email opt-in gift) is not bringing you enough right-for you customers. To attract loyal subscribers who turn into buyers, we want them to see results quickly, so they […]
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Why Content Planning is Like Gardening
Marketing is quite a bit like farming – planting seeds, nurturing, and seeing results grow and bear fruit down the road. In content marketing, planning out a content strategy takes cues from gardening. Just like your yard or garden needs a mix of annual flowers and perennial plants, your content needs a mix of the […]
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8 Solopreneurs Tell Why Email is Mighty Marketing for Them
8 Smart Solopreneurs – Coaches, Community Builders, Creators – Tell Why Email Is Mighty Marketing for Them If you’ve been online for business for even a hot minute you’ve heard lots of folks talk about the power of email marketing, that email is NOT dead, it has a great return on investment, its an asset […]
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Discover 5 Ways to Naturally Share Offers in Your Emails
Are You All Give and No Receive with Your Emails? aka You Aren’t Making Offers to Your List! When was the last time you sent an email to your mighty awesome community of subscribers, with a link in it? Specifically a link that asked them to take an action like signing up, registering, booking […]
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5 Evergreen Content Ideas for any Solopreneur Niche
If You’re Feeling Stuck for Content Ideas Pick One of These to Use for Any Small Business Type or Niche Summer is in full swing and the heat could be zapping your energy, fogging your brain, or melting your mojo. Or maybe you’re stuck inside on another cold day and the icy temperatures have […]
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5 Expert Resources to Inspire Your Email Welcome Series
5 Expert Marketing Resources Share Tips and Examples to Inspire Your Email Welcome Series I’m a huge believer in the power of email marketing to build and grow a business in our very digital world. Email is far from dead! Authentic, value-driven, personality-sharing emails delivered straight to your prospects’ inboxes are a great way to […]
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Using Canva as Part of Smart Content Curation
Use Canva and Templates to Style Images for Smart Blog Post Curation Solopreneur pals it can be stressful and feel time-intensive to keep up with content marketing. Especially if you feel you have to create new content all the time. But wait! There are ways to be consistent in content marketing without starting from scratch […]
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