Category Archives for "Marketing"

Hot Take – Don’t Write a Big Marketing Plan

Hey Solopreneurs! You Need a Marketing Action List More than You Need a Full Blown 12-Month Plan Here’s a serious hot take from a former ad exec and a current marketing consultant, coach and trainer – how about NOT writing out a full 12 month marketing plan! “What’s happened to you Jennifer?!” you’re wondering. I […]

You CAN Grow Your Social Media Presence Without Tons of Time

How to Start, Manage, and Grow Your Social Network Without a Huge Time Commitment Even if you missed my recent training sessions on Smarter Social Success, you’ve probably heard me argue that as busy solopreneurs we need to be careful and wise about where we spend our marketing time on social media. Be where your […]

Solopreneur Pals Don’t Make These Blogging Mistakes

It’s a Crowded Online World and We Can’t Afford to Make Mistakes With Our Websites and Blogs We are long past the days when we could just add a blog to our website and post whatever we felt like, whenever we felt like, and just talk randomly to our potential audience and watch traffic and […]

5 Core Social Media Skills for all Solopreneurs

Five Core Competencies or Skill-sets All Solopreneurs Need We may get to a point in our business’s growth where we can hire a VA, intern, or team member to help us with social media marketing – but for most of us in earlier growth stages, we are own social media managers. While we already wear […]

Yes, Your Business Needs to be on Social Media – But Not 24/7/365

​The Questions You’re Asking to Figure Out If Your Solopreneur Biz REALLY Needs Social Media​Social media seems like it could be a solopreneur or small business marketing dream come true. Places online where you get to talk about and promote your business for free?! Millions – no BILLIONS – of people all online in the […]

Bad Social Media Advice Solopreneurs Should Stop Following

Don’t Fall For These Social Media Mistakes and Bits of Bad Advice Solopreneur pals, I’ve heard and seen a LOT of bad social media advice lately – much of it shared ON social media. Don’t fall for any of these myths or pieces of misguided advice. I’ve done the research for you and will hook […]

Instagram Fast Facts From the Experts

Let’s Get Some Tips and Fast Facts From the REAL Instagram Experts (hint: not me!) I am not an Instagram expert nor do I play one online. 😊 Good thing I know some serious, REAL Instagram experts to turn to for Instagram marketing help. And since you now know me, you can get access to […]