Category Archives for Marketing
Email Smart Solopreneur Marketing
Why Email Is Still Smart Marketing for Solopreneurs Email has always been one of the most powerful tools in a business’s marketing toolkit. Yes, it’s been around for what seems like forever (I got my first email address in 1992) and there are newer, shinier marketing tools. But it’s still going strong. Email marketing can […]
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Walking My Marketing Talk – the 2019 Stretch Yourself Challenge on Content Marketing
It’s Always a Good Time to Stretch Myself and Re-find Marketing Mojo Sometimes, we who teach, aren’t so great at the doing and following of our own advice. Like when your parents yelled “do what I say, not what I do!”. Yeah, that was bogus. 😄 Still is! But life and business happens and sometimes […]
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Lessons Learned in Changing Email Marketing Services – AWeber to ActiveCampaign
What You Can Learn From My Decision to Finally Change Email Marketing Providers and My Migration to ActiveCampaign After hemming and hawing for months, maybe more like a year+, researching, and wondering if I should switch email marketing systems … I finally made the decision and started the process to migrate from one email marketing […]
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Smart Content Curation for Quick Solopreneur Marketing Wins
So, What IS Content Curation and How Does It Help for Easier Solopreneur Marketing? Naturally, as trained library professional (once one, always one), curation is right up my alley. Without that degree I’d still be a natural, life-long learner and sharer of information. I consider it a core part of my business to go find […]
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Know Where Your Business is Going with SMART Goals
It’s Wise to Plan Out Where Your Business Marketing Is Going with SMART Goals If there’s one thing that keeps many solopreneurs stuck, its lack of clarity. You know you’re so much happier being a solopreneur instead of spinning your wheels at a soul-sucking job. But many days you aren’t clear on what steps to […]
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Hot Take – Don’t Write a Big Marketing Plan
Hey Solopreneurs! You Need a Marketing Action List More than You Need a Full Blown 12-Month Plan Here’s a serious hot take from a former ad exec and a current marketing consultant, coach and trainer – how about NOT writing out a full 12 month marketing plan! “What’s happened to you Jennifer?!” you’re wondering. I […]
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You CAN Grow Your Social Media Presence Without Tons of Time
How to Start, Manage, and Grow Your Social Network Without a Huge Time Commitment Even if you missed my recent training sessions on Smarter Social Success, you’ve probably heard me argue that as busy solopreneurs we need to be careful and wise about where we spend our marketing time on social media. Be where your […]
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