Category Archives for Marketing
Lessons Learned in Changing Email Marketing Services – AWeber to ActiveCampaign
What You Can Learn From My Decision to Finally Change Email Marketing Providers and My Migration to ActiveCampaign After hemming and hawing for months, maybe more like a year+, researching, and wondering if I should switch email marketing systems … I finally made the decision and started the process to migrate from one email marketing […]
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Smart Content Curation for Quick Solopreneur Marketing Wins
So, What IS Content Curation and How Does It Help for Easier Solopreneur Marketing? Naturally, as trained library professional (once one, always one), curation is right up my alley. Without that degree I’d still be a natural, life-long learner and sharer of information. I consider it a core part of my business to go find […]
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Know Where Your Business is Going with SMART Goals
It’s Wise to Plan Out Where Your Business Marketing Is Going with SMART Goals If there’s one thing that keeps many solopreneurs stuck, its lack of clarity. You know you’re so much happier being a solopreneur instead of spinning your wheels at a soul-sucking job. But many days you aren’t clear on what steps to […]
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Hot Take – Don’t Write a Big Marketing Plan
Hey Solopreneurs! You Need a Marketing Action List More than You Need a Full Blown 12-Month Plan Here’s a serious hot take from a former ad exec and a current marketing consultant, coach and trainer – how about NOT writing out a full 12 month marketing plan! “What’s happened to you Jennifer?!” you’re wondering. I […]
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You CAN Grow Your Social Media Presence Without Tons of Time
How to Start, Manage, and Grow Your Social Network Without a Huge Time Commitment Even if you missed my recent training sessions on Smarter Social Success, you’ve probably heard me argue that as busy solopreneurs we need to be careful and wise about where we spend our marketing time on social media. Be where your […]
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Solopreneur Pals Don’t Make These Blogging Mistakes
It’s a Crowded Online World and We Can’t Afford to Make Mistakes With Our Websites and Blogs We are long past the days when we could just add a blog to our website and post whatever we felt like, whenever we felt like, and just talk randomly to our potential audience and watch traffic and […]
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5 Core Social Media Skills for all Solopreneurs
Five Core Competencies or Skill-sets All Solopreneurs Need We may get to a point in our business’s growth where we can hire a VA, intern, or team member to help us with social media marketing – but for most of us in earlier growth stages, we are own social media managers. While we already wear […]
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