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Category Archives for Content Marketing
Why Content Planning is Like Gardening
Marketing is quite a bit like farming – planting seeds, nurturing, and seeing results grow and bear fruit down the road. In content marketing, planning out a content strategy takes cues from gardening. Just like your yard or garden needs a mix of annual flowers and perennial plants, your content needs a mix of the […]
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4 Ways to Evaluate Content Beyond Pageviews
Solopreneurs Concerned with Content Marketing Should Know These 4 Ways to Evaluate Your Content Success You know I love digging into data and research and sharing tips with you – so this post about the 4 ways you can evaluate and measure your content success beyond standard old pageviews, caught my attention. I’m a big […]
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What If Content Marketing Were Easy?
What If You Took a Little Leap and Learned to Make Your Content Marketing Easier? Have you ever started at a blinking cursor in your blog and wondered whether any words were ever going to come out? Or stressed over an email to send? Have you scheduled a whole bunch of quote-pic social media posts […]
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How to Find + Use Diverse Images in Your Small Business Marketing Materials
Solopreneurs or Small Business Still Need to Know How to Safely Use Images for Marketing I’ve written articles and given presentations on basics of graphics and finding good, quality, safe-to-use stock photos for marketing, but it finding and properly using images online can still feel tricky. And most of that teaching about images had been in […]
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Solopreneurs Guest Posting Tips 2020
How Solopreneurs Can Be Good Guest Blog Posters Today in 2020 First up – submitting and writing guest blog posts is not dead nor banned by Google! But yes, the rules have changed somewhat and we need to know what it means to be a good guest poster in today’s environment. How can solopreneurs still […]
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Smart Content Curation for Quick Solopreneur Marketing Wins
So, What IS Content Curation and How Does It Help for Easier Solopreneur Marketing? Naturally, as trained library professional (once one, always one), curation is right up my alley. Without that degree I’d still be a natural, life-long learner and sharer of information. I consider it a core part of my business to go find […]
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Solopreneur Pals Don’t Make These Blogging Mistakes
It’s a Crowded Online World and We Can’t Afford to Make Mistakes With Our Websites and Blogs We are long past the days when we could just add a blog to our website and post whatever we felt like, whenever we felt like, and just talk randomly to our potential audience and watch traffic and […]
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