Sometimes, we who teach, aren’t so great at the doing and following of our own advice. Like when your parents yelled “do what I say, not what I do!”. Yeah, that was bogus. 😄 Still is! But life and business happens and sometimes we need a nudge to take it up a notch in our own niches. It doesn’t matter that my knowledge and expertise on marketing goes back 25 years if I’m NOT walking my own content marketing talk and fully embracing my own marketing mojo. There's always room to stretch and get outside our comfort zones. Good thing it's time for the 2019 Stretch Yourself Challenge!
Life is busy. Summer was busy (and fun). Other priorities come up – that’s kind of a big part of why we are solopreneur biz owners, take on those other things! The other side/half of my business wants attention as I have 5 in-person workshops (in two states, months apart, but still) to work on. The nonprofit I’m the founding president for is in the middle of its first strategic plan and making plans for the next two years of conferences (oh and we’re ramping up things for this year’s event in November!). I’ve been setting up new software and website tech for Mighty Marketing Mojo. I’m emailing you awesome goodness for #ThursdayTips. I’m planning courses and coaching and I’m still doing Borrow My Brain sessions with solopreneur clients.
If I’m totally honest … I’m still laying low, hiding, and not out there walking all my marketing talk all the time. I can do more. I believe my community NEEDS me to do more.
Isn’t it ironic that we – solopreneurs who went out on our own to launch a business all by ourselves – can be risk-shy and let fear and doubt creep in?! We don't venture out of the comfort zone.
“Everyone’s already written tons of blog posts about that, why would they read mine?”
“Everyone’s already done webinars to death. Webinars aren't a hot marketing tool anymore. No one will show up.”
“I'm not a trained or licensed coach! Who am I to market and launch a coaching program?”
“I can’t speak at a live event! I’m not a famous public speaker, why would they want me?”
“There’s 1 BILLION hours of video watched on YouTube everyday. How will anyone ever see my video and why do they want to?”
EXCUSES! Your ego is trying to protect you, keep you safe in the comfort zone, play where you know how. And makes excuses for you.
There are tons more excuses for why we’re not stepping up and stretching ourselves in our content marketing. But that’s all they are – EXCUSES. And crappy whiny ones at that! 😄 We can do better. Our communities and audiences NEED us to do better.
Good thing I’ve got just the right nudge and kick in the pants to put those excuses away!
September, with back-to-school time all over the U.S., is perfect for learning for all ages. There’s still time to make tremendous progress in our business before the end of the year. Winter hasn’t sapped our energy yet. We’re primed to learn and try new things thanks to all those years of school. That must be why Kelly McCausey has now put her annual Stretch Yourself Challenge for Content Marketing during September! Boy am I ready to stretch out of the comfort zone I’ve fallen into lately with my marketing.
Yes, even marketing coaches fall in to marketing bogs! I've made good plans, had consistency in parts of my marketing but even I don't promote like I know is optimal. Time for the marketing coach to get coached! 😁 This challenge will pull us all out and get us powered up for the rest of the year and beyond.
The fact that this challenge is all about sharing, going through it together, getting group accountability and cheering is HUGE. I’ve tackled tons of projects on my own. I’ve learned the past 3 or so years that I do more, am more, when I do that growing, those projects, in a group.
With other projects on my plate, changes still needed in my business, those workshops to work on – I nearly decided to lay low and skirt through the SYC this year even after I already paid to join. I nearly gave in to those whiny, crappy excuses. But the infectious energy and excitement of the group in just the first 48 hours reminded me why I’m doing this for at least the 4th straight year – and why you should kick your excuses to the curb too and join us!
You don’t have to do all the challenges ( you really shouldn’t try in 1 month!) but you do need to commit yourself to working, stretching, asking for help, and growing your self and your business. This is a challenge I gladly pay for each year – it’s well worth the value with how much Kelly gives, but also worth it for how much I get done that boosts my business.
Even if you don't join me in SYC2019 take time over the next 30 days to see where you've been hiding, playing small, or not stretching with your business's content marketing. Commit to your own challenge! Contact 10 people to have conversations. Write an excellent, helpful, epic blog post and then plan out 90 days of sharing and re-sharing the epic wisdom from that post. Create some videos for Facebook, Instagram, or YouTube that show your expertise in a different way or give a sneak peek inside your business. Go stretch yourself and find some extra marketing mojo![Psst … want to know my commitments during SYC2019? Definitely starting up the Mighty Marketing Mojo YouTube channel (challenge #15) and because some solos asked for it, creating a new free gift (challenge #5) about blog post promotion, thinking about more … and I’m working with a pal and my team leader [go #TeamBold!] to create our own special, not-in-the-book-challenge! Gotta join us to find out what we’re up to!]
Here’s an impromptu video I made about the challenge over on my Mighty Marketing Mojo Facebook page – check it out and give the page a LIKE too if you’re a solopreneur who wants to get their marketing unstuck and move their business forward.
I want all of my solopreneur pals to feel confident and mighty in their marketing - sharing what makes their work special and so vital to their clients. No B.S. or fluff here. I do the digging and research for you, translate "marketing-ese" into simpler terms, and help you avoid marketing headaches.
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