Explaining graphic design for the non-designer

If you do any kind of marketing you will end up working with images and graphic designs – be they of your own creation or from an expert designer. And as a marketer one of the skills you need is to ‘translate' between non-marketers and non-designers and those who help create the visual elements of a marketing campaign. This is one of the best explanations I've seen for graphic design for the non-designer. Whatever you needed to know or terms you've heard tossed around but were maybe afraid to ask what they really meant or the difference among them.

Those using images on the web or in printed materials [which is honestly, everyone!] pay special attention to the chart about 2/3 of the way down on the left about where to use different types of raster images. And don't worry, it explains what a ‘raster image' is. [hint: think the type you take with your digital camera, JPGs, or those funny GIFs]

Thanks to Crafted out of the UK for this gorgeous infographic: [UPDATE 2018 – ohno! the graphic design firm killed their awesome graphic. 🙁  ]

You might want to check out these other links instead for help with explanations of design terms for those of us who aren't trained graphic designers:

Canva – 50 Design Terms Explained Simply for Non-Designers

Buffer – 52 Graphic Design Terms and Definitions for Non-Designers

And this graphic design firm created a glossary of design terms, lingo, and slang to help non-designers


About the author 

Jennifer Burke

I want all of my solopreneur pals to feel confident and mighty in their marketing - sharing what makes their work special and so vital to their clients. No B.S. or fluff here. I do the digging and research for you, translate "marketing-ese" into simpler terms, and help you avoid marketing headaches.

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