You've heard and seen me teach and preach on the power of email marketing to drive business success for budget-minded small businesses and solopreneurs. Email marketing is far, far from dead! But sometimes our stats look sad and we worry we aren't reaching our mighty peeps on our carefully crafted lists. Look, there are a lot of reasons open rates may be down/off (and are a poor measure of overall success), but there ARE also ways we can work on getting more attention in crowded inboxes. I'm not talking about anything spammy! More like using some consumer psychology and knowledge of how human brains work – regardless of niche or industry or business size.
Now, I don't have hundreds of thousands of emails I can use as data to test everything about email writing or email subjects. I can't teach you everything I've learned on email writing – and all I still am working on. You need to dive in faster than that! 😁
BUT… I'm a researcher and a teacher, so I CAN share a source I've used. I go to this well-researched, well-crafted, and frequently updated post with more than 150 tested email subject lines from OptinMonster. It's about time I shared one of my ‘secret' tools with you too!
This mega guide to email subjects that get attention is broken down by type or category of subject line – you should be aware of all 10 types of emails. They read like a primer on the human psyche or even the 7 deadly sins! Check out a few, see what might work in your industry or niche – not all will be a clear fit for every type pf business, but don't write them off! Then mix, match, and test variations out for yourself!
Don't over think things, don't try to use ALL of these all of the time, do pick 2 or 3 types of subject to try out with your list and see what the data shows is working. Keep testing and learning. When in doubt, always be clear and give value to your people – align the subject with what's inside your email – no ‘bait-n-switch'!
To avoid landing in the spam folder, the dreaded ‘promotions' tab, or just being deleted – take a little time to use natural human tendencies to craft a subject line that gets attention, gets opened, and gets read.
I want all of my solopreneur pals to feel confident and mighty in their marketing - sharing what makes their work special and so vital to their clients. No B.S. or fluff here. I do the digging and research for you, translate "marketing-ese" into simpler terms, and help you avoid marketing headaches.